Senior Customer Marketing Manager

Roche • South San Francisco, CA

1d • $161,800 - $300,600 • Hybrid

About The Position

The Senior Customer Marketing Manager helps deliver Genentech’s Marketing Vision by leading patient and caregiver marketing efforts across Ophthalmology. The role translates consumer understanding into distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey. It leads patient-facing digital engagement for on-market products and upcoming launches, with an emphasis on innovative engagement, campaign execution and measurement, and advancing personalization capabilities across the patient team.

The position develops and supports insight-driven omnichannel customer engagement, creates and coordinates marketing content, and executes integrated campaigns across platforms and channels. It works with customer marketers, agencies, the Promotional Review Committee, Legal and Regulatory, and cross-functional and field partners to develop, approve, deploy, measure, and optimize compliant promotional tactics. The role also contributes to broader marketing initiatives and pursues continued development in content creation, execution, and analytics.

Requirements

• Bachelor’s degree.
• At least two years of marketing experience, or one year of marketing experience and an MBA.
• At least five years of total work experience, including three years of commercial experience such as market access, marketing, sales, or customer insights.

Nice To Haves

• MBA or another related graduate-level degree.
• Marketing experience in relevant industries.
• Experience in omnichannel marketing, including field marketing.
• Experience in managed care, pharmaceutical, or biotech industries, including pharmaceutical or biotech customer engagement.
• Experience creating customer strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Experience leading or managing agency partners, including developing agency briefs and creating content derivatives.
• Experience contributing to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.
• Experience with direct-to-patient marketing, patient advocacy, or patient support programs.
• Experience executing marketing tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Demonstrated experience building brands and generating demand among consumers, patients, caregivers, or other consumer audiences.
• Relevant experience from consumer brands, digital-native companies, agencies, consumer health or health tech, devices, CPG, retail or e-commerce, technology, or pharmaceutical industries.

Responsibilities

• Support tailored, actionable omnichannel customer engagement using customer journeys, personas, market and competitor insights, and other relevant data in collaboration with Customer Marketers.
• Apply understanding of patient and consumer behaviors, motivations, cultural context, and unmet needs to build brand relevance and motivate action.
• Self-author derivative campaign tactics, including variants, and incorporate post-PRC edits and adjustments.
• Support customer marketing strategies and activities, including timeline monitoring, content planning calendars, and content handoffs.
• Engage with media agencies, monitor campaign go-lives and trafficking, and participate in customer-specific tactical planning.
• Translate consumer insights and brand strategy into distinctive, emotionally resonant stories and creative experiences.
• Support integrated marketing campaigns with tailored omnichannel engagement plans across multiple platforms and channels.
• Partner with agencies and the Promotional Review Committee, including Legal and Regulatory, to facilitate development, approval, and deployment of compliant and effective promotional tactics.
• Measure, refine, and adjust campaign elements using real-time data and brand objectives.
• Support cross-marketing, cross-functional, and field alignment for deployment of content and campaigns.
• Contribute to initiatives with broader organizational impact across the 1Marketing Function and progress toward CMG outcomes.
• Establish work priorities and timelines, and use judgment to select methods for new projects.
• Pursue continuous professional development in content creation, execution, and analytics capabilities and tools.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for company benefits; specific benefits are detailed at a linked page not included in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior