Senior Customer Marketing Manager

Genentech • Daly City, CA

1d • $161,800 - $300,600 • Hybrid

About The Position

The Senior Customer Marketing Manager is part of Genentech’s Marketing organization, which develops and communicates product value propositions across the value chain through insight-driven strategy, customer-led content, and integrated customer experiences. This role helps deliver the Marketing Vision by leading patient and caregiver marketing efforts across Ophthalmology. It translates consumer understanding into distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey.

The role leads patient-facing digital engagement for on-market products and upcoming launches, emphasizing innovative patient engagement, strong campaign execution and measurement, and the advancement of personalization capabilities across the patient team. Senior Customer Marketers are expected to perform consistently at a proficient level across customer understanding, competitive value creation, strategy, integrated campaign development, compliant content, execution readiness, cross-channel delivery, measurement, and project and vendor management.

Requirements

• Bachelor’s degree.
• At least two years of marketing experience, or one year of marketing experience and an MBA.
• At least five years of total work experience, including three years of commercial experience such as market access, marketing, sales, or customer insights.

Nice To Haves

• MBA or another related graduate-level degree.
• Marketing experience in relevant industries.
• Experience working in omnichannel marketing, including field marketing.
• Experience in managed care, pharmaceutical, or biotech industries, or pharmaceutical or biotech customer engagement.
• Experience creating customer strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Experience leading or managing agency partners, including developing agency briefs and creating content derivatives.
• Experience contributing to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.
• Some experience with direct-to-patient marketing, patient advocacy, or patient support programs.
• Experience executing marketing tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Demonstrated experience building brands and generating demand among consumers, patients, caregivers, or other consumer audiences.
• Relevant experience from consumer brands, digital-native companies, agencies, consumer health or health technology, devices, CPG, retail or e-commerce, technology, or pharma.

Responsibilities

• Support tailored, actionable omnichannel customer engagement using customer journeys, personas, market and competitor insights, and other relevant data in collaboration with other Customer Marketers.
• Apply understanding of patient and consumer behaviors, motivations, cultural context, and unmet needs to build brand relevance and motivate action.
• Self-author derivative marketing campaign tactics, with emphasis on derivative variants, and incorporate post-PRC edits and adjustments.
• Support customer marketing strategies and activities, including monitoring timelines, content planning calendars, and content handoffs.
• Engage with media agencies, monitor campaign go-lives and trafficking, and participate in customer-specific tactical planning.
• Translate consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.
• Perform tactical activities supporting seamless, integrated campaigns and tailored omnichannel engagement plans across multiple platforms and channels.
• Partner with agencies and the Promotional Review Committee, including Legal and Regulatory, to facilitate development, approval, and deployment of compliant, effective promotional tactics.
• Measure, refine, and adjust campaign elements using real-time data and brand objectives to optimize performance.
• Support cross-marketing, cross-functional, and field alignment for effective content and campaign deployment.
• Contribute to initiatives with broader organizational impact across the 1Marketing Function and progress toward CMG outcomes.
• Establish work priorities and timelines and exercise judgment in selecting methods for new projects.
• Pursue continuous professional development by mastering current capabilities and tools in content creation, execution, and analytics.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for company benefits detailed at the linked benefits information.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior