Senior Customer Marketing Manager, Organized Customer

Roche • South San Francisco, CA

1d • $161,800 - $300,600 • Hybrid

About The Position

The Senior Customer Marketing Manager, Organized Customer (OC), supports delivery of the NeuroImmunology Marketing Vision during a highly competitive period in the Multiple Sclerosis market. Reporting to the OC Customer Marketing Lead, the role partners across Commercial, Medical, and Access & External Affairs teams to advance organized-customer strategies and execution during a critical time in the products’ lifecycles. The manager also works with NeuroImmunology Marketing and partner teams and shares practices and learnings across Genentech’s marketing organization.

The role develops and executes customer strategies and integrated experiences, plans and delivers tailored omnichannel campaigns and content, and ensures high-quality, compliant execution across platforms and customer types. It measures and optimizes campaign performance, coordinates internal and external partners, and contributes to broader marketing initiatives. The position also works with other Customer Marketers and helps mentor and coach Associate Customer Marketers and Customer Marketers in the OC marketing pod.

The position is based in South San Francisco, California, with a hybrid schedule of three days per week on campus. Relocation assistance is not available. The expected salary range is $161,800–$300,600, with a discretionary annual bonus potentially available based on individual and company performance. The position qualifies for company benefits.

Requirements

• Bachelor’s degree.
• At least two years of marketing experience, or one year of marketing experience and an MBA.
• At least five years of total work experience, including three years of commercial experience such as market access, marketing, sales, or customer insights.

Nice To Haves

• MBA or another related graduate-level degree.
• Marketing experience in relevant industries.
• Experience working in omnichannel marketing, including field marketing.
• Experience in managed care, pharmaceutical, or biotech industries, or pharmaceutical or biotech customer engagement.
• Experience creating customer strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Experience leading or managing agency partners, including developing agency briefs and creating content derivatives.
• Experience contributing to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.

Responsibilities

• Support development and execution of the customer strategy and end-to-end integrated customer experience.
• Support tailored, actionable omnichannel engagement using customer journeys, personas, market and competitor insights, and other relevant data, in collaboration with the Customer Marketer Lead.
• Plan and execute integrated marketing campaigns with tailored omnichannel engagement across marketing platforms and channels.
• Oversee the design and creation of core materials, websites, claims, and components with Agencies of Record; tailor original content to customer segments and personas and monitor timelines and content handoffs.
• Create derivative campaign tactics using existing and emerging technologies and capabilities, and incorporate post-PRC edits and adjustments.
• Support field deployment through communication, training, and feedback loops.
• Hypothesize and conduct experiments to iterate creative content and improve content creation and deployment.
• Partner with agencies and Promotional Review Committee stakeholders, including Legal and Regulatory, to develop, approve, and deploy compliant and effective promotional tactics.
• Ensure high-quality, compliant execution across marketing platforms and relevant customer types, including patients, providers, and organized customers.
• Define measurement plans and assess performance using leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
• Manage media agencies, support customer-specific tactical planning, and monitor campaign launches and trafficking.
• Identify internal network partners and facilitate cross-marketing, cross-functional, and field alignment for campaign deployment.
• Contribute to initiatives with broader organizational impact across the 1Marketing Function and progress toward Commercial, Medical & Government Affairs outcomes.
• Pursue professional development in customer content strategy, content creation, and execution capabilities and tools.
• Work with other Customer Marketers to make decisions and act in alignment with the full product value proposition, customer positioning, and Squad priorities.
• Help mentor and coach Associate Customer Marketers and Customer Marketers in the OC marketing pod.

Benefits

• Company benefits are mentioned, but specific benefits are not itemized.
• A discretionary annual bonus may be available based on individual and company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior