B2B Product Marketing Manager
About The Position
A large fitness equipment manufacturing company is hiring a Product Marketing Manager to oversee commercialization of B2B fitness solutions across cardio, strength, and wellness categories. The role uses data-driven insights to develop positioning and narratives that drive results and partners closely with Product, Sales, Marketing, and Creative teams on go-to-market strategies and campaigns. The products serve commercial fitness operators in verticals including gyms, hospitality, education, and multi-family housing. The Product Marketing Manager will bring strategic vision, creativity, and a growth mindset to product positioning and customer engagement. The role is based in Woodinville, Washington, and begins with four days per week onsite. After onboarding, the schedule is expected to transition to one or two days onsite, with the rest remote. This is a six-month contract-to-hire position.
Requirements
- At least 7 years of B2B product marketing experience.
- Strong storytelling ability and excellent verbal and written communication skills.
- Exceptional attention to detail.
- Ability to translate technical product features into compelling customer benefits.
- Skill in leveraging data and research to uncover insights and drive strategy.
- Strong organization skills and ability to manage multiple projects and stakeholders in a fast-paced environment.
- Competence with Adobe Creative Suite and CMS platforms such as Contentful or WordPress.
Nice To Haves
- B2B product marketing experience in consumer products, wellness, or technology.
- Creative approach to developing innovative strategies and challenging conventional practices.
- Passion for fitness, health, and wellness.
Responsibilities
- Develop positioning and messaging for fitness solutions, ensuring clear differentiation and resonance with commercial fitness decision-makers.
- Conduct market and user research to identify insights, trends, and opportunities that inform strategy.
- Partner with Product, Sales, and broader Marketing teams to create go-to-market strategies that drive awareness and commercial demand.
- Build compelling content and messaging, including sales enablement assets and customer-facing storytelling.
- Serve as the point of contact with agencies, engineering, and industrial design teams to produce precise product renderings and icons.
- Use market data and performance metrics to evaluate initiatives, refine messaging, and guide decision-making.
- Ensure cross-functional alignment and manage complex, interdependent projects with attention to detail and deadlines.
- Champion the customer by centering their needs, motivations, and behaviors in all initiatives.
Benefits
- Medical, dental, and vision coverage, if eligible.
- Critical illness, accident, and hospital coverage, if eligible.
- 401(k) retirement plan with pre-tax and Roth post-tax contributions available, if eligible.
- Voluntary life and AD&D insurance for the employee and dependents, if eligible.
- Short- and long-term disability coverage, if eligible.
- Health Spending Account (HSA), if eligible.
- Transportation benefits, if eligible.
- Employee Assistance Program, if eligible.
- Time off and leave, including PTO, vacation, or sick leave, if eligible.
- Work-life balance flexibility, with the opportunity to transition to one or two onsite days and the rest remote.
- Growth and learning opportunity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
