Manager, B2B Marketing

Mastercard•Purchase, NY

3d•$135,000 - $222,000

About The Position

As a Manager in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of Mastercard’s B2B marketing capabilities and help sales and business development teams identify and close new business opportunities across three US businesses: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will work with internal teams, agencies, sponsorship properties, and external industry and partner organizations to create compelling marketing activities, measure their effectiveness, and adjust the approach based on results. You will lead B2B marketing for commercial solutions in the United States, developing and executing strategies that drive awareness, consideration, and conversion. The work includes tactics such as account-based marketing (ABM), events, B2B channel advertising, and thought leadership and research. You will collaborate with internal capabilities teams to capture and interpret performance data, optimize marketing activities, and share results with sales and business development teams. You will also build relationships across product, sales, marketing operations, Sponsorships, Media, Communications, agency partners, and Legal to support effective and compliant execution.

Requirements

Strong Microsoft Office skills, particularly Excel and PowerPoint.
AI skills.
Ability to develop compelling marketing strategies and content for digital-savvy audiences.
Clear and effective communication skills, including the ability to adapt communication to the audience and purpose.
Ability to build strong relationships with internal and external stakeholders and work collaboratively.
Proactive problem-solving skills and initiative to drive improvements.
Ability to manage multiple projects simultaneously while maintaining accuracy and focus.

Nice To Haves

Background in payment technologies and products.
Experience in a B2B sales organization.
Exposure to and experience with marketing platforms and capabilities that support B2B enterprise sales.
Familiarity with event and experiential marketing.
Familiarity with media planning and strategy.

Responsibilities

Lead B2B marketing for Mastercard’s commercial solutions in the United States.
Develop and execute marketing strategies that drive awareness, consideration, and conversion for sales and business development teams.
Plan and coordinate marketing tactics including ABM, events, B2B channel advertising, and thought leadership and research.
Work with internal capabilities teams to capture and interpret performance data, analyze outcomes, and optimize the marketing approach.
Deliver and interpret marketing results for sales and business development teams to support a collaborative approach.
Build relationships with product, sales, marketing operations, Sponsorships, Media, Communications, agency partners, and Legal to ensure seamless execution and compliance.

Benefits

Insurance, including medical, prescription drug, dental, vision, disability, and life insurance.
Flexible spending account and health savings account.
Paid leaves, including 16 weeks of new parent leave and up to 20 days of bereavement leave.
80 hours of Paid Sick and Safe Time.
25 days of vacation time and 5 personal days, prorated based on date of hire.
10 annual paid U.S. observed holidays.
401(k) with a company match.
Deferred compensation for eligible roles.
Fitness reimbursement or on-site fitness facilities.
Eligibility for tuition reimbursement.