B2B Growth Marketing Manager

Pinterest•San Francisco, CA

6d•Remote

About The Position

Pinterest is seeking a strategic, analytical, and collaborative B2B Growth Marketer to build and scale its SMB acquisition engine. This foundational role on the Paid Performance Marketing team is the first dedicated marketing position focused on bringing small and medium-sized businesses to Pinterest. The role will define and lead SMB acquisition strategy, with paid media at its center and additional support from owned channels, partnerships, and other scalable growth levers. It will develop compelling value propositions and campaign narratives, own creative strategy in partnership with Creative, and measure performance across the acquisition funnel—from qualified sign-ups and activation to early advertiser success, cost efficiency, and downstream business value. The manager will lead testing and optimization across targeting, creative, landing experiences, incentives, onboarding, and channel mix. They will collaborate with teams across Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional organizations. The role also turns customer research, market signals, and campaign results into actionable growth and product insights; establishes operating rhythms, dashboards, and executive-ready communications; and uses AI and automation thoughtfully to improve marketing workflows while maintaining responsibility for the quality of the work. The position can be located anywhere in the country, with in-office collaboration required one to two times per quarter. Relocation assistance is not available.

Requirements

Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications, or Analytics, or equivalent experience.
At least 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
Experience developing, managing, or setting strategy for paid acquisition programs, particularly Google Search, Performance Max, and other Google Ads products.
Experience acquiring and activating small-business, self-serve, or B2B customers in a measurable, performance-oriented environment.
Strong command of growth strategy and experimentation, including audience segmentation, funnel analysis, channel optimization, messaging, and conversion-rate improvement.
Strong analytical judgment, including defining success metrics, synthesizing quantitative and qualitative signals, and making tradeoffs amid ambiguity.
Track record of leading cross-functional initiatives without direct authority and aligning diverse stakeholders around a shared plan.
Ability to move between strategy and execution, including campaigns, creative, measurement, and customer experience.
Strong written and verbal communication skills, including influencing senior leaders with clear recommendations.
Experience using AI-enabled tools to accelerate marketing workflows or customer analysis, with an approach to validating accuracy, protecting quality, and applying critical thinking.

Nice To Haves

Experience with Meta, LinkedIn, and Reddit advertising.
Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self-serve business products.
Experience building a new growth motion, channel, or customer segment from an early stage through scale.
Familiarity with SMB needs, barriers, and buying behavior.
Experience working in a global, matrixed organization.

Responsibilities

Define and lead the B2B acquisition strategy for SMBs, identifying high-potential customer segments, use cases, markets, messages, and channels.
Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
Develop SMB value propositions and campaign narratives that explain why businesses should advertise on Pinterest.
Own creative strategy in partnership with the Creative team.
Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
Design and execute testing to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to launch programs and act on learnings.
Translate customer research, market signals, and campaign data into insights that inform growth strategy and product priorities.
Establish operating rhythms, dashboards, and executive-ready communications to align stakeholders on performance, risks, decisions, and opportunities.
Use AI and automation thoughtfully to accelerate research, analysis, ideation, and operational workflows while validating output quality.