B2B Growth Marketing Manager

Pinterest•San Francisco, CA

1d•$110,494 - $227,486•Remote

About The Position

Pinterest is seeking a strategic, analytical, and collaborative B2B Growth Marketer to build and scale its SMB acquisition engine. This foundational position on the Paid Performance Marketing team is the first dedicated marketing role focused on bringing small and medium-sized businesses to Pinterest. The role defines and leads SMB acquisition strategy, develops an integrated growth roadmap, shapes campaign messaging and creative, and owns measurement and experimentation across the acquisition funnel. It partners with teams across the company to bring programs to market, translate research and campaign insights into action, and keep stakeholders aligned. The position can be based anywhere in the country and requires in-office collaboration 1–2 times per quarter.

Requirements

Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications, or Analytics, or equivalent experience.
At least 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers in a measurable, performance-oriented environment.
Experience developing, managing, or setting strategy for paid acquisition programs, with particular depth in Google Search, Performance Max, and other Google Ads products.
Strong command of growth strategy and experimentation, including audience segmentation, funnel analysis, channel optimization, messaging, and conversion-rate improvement.
Strong analytical judgment, including defining success metrics, synthesizing quantitative and qualitative signals, and making tradeoffs amid ambiguity.
Track record of leading cross-functional initiatives without direct authority and aligning stakeholders around a shared plan.
Ability to work across strategy and execution, including campaigns, creative, measurement, and customer experience.
Strong written and verbal communication skills, including influencing senior leaders with clear recommendations.
Experience using AI-enabled tools to accelerate marketing workflows or customer analysis, with an approach to validating accuracy, protecting quality, and applying critical thinking.

Nice To Haves

Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self-serve business products.
Experience building a growth motion, channel, or customer segment from an early stage through scale.
Familiarity with SMB needs, barriers, and buying behavior.
Experience working in a global, matrixed organization.
Experience with Meta, LinkedIn, and Reddit advertising.

Responsibilities

Define and lead B2B acquisition strategy for SMBs, identifying high-potential customer segments, use cases, markets, messages, and channels.
Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
Develop SMB value propositions and campaign narratives explaining why businesses should advertise on Pinterest.
Own creative strategy in partnership with Creative.
Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
Design and execute testing to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to launch programs and apply learnings.
Translate customer research, market signals, and campaign data into actionable insights for growth strategy and product priorities.
Establish operating rhythms, dashboards, and executive-ready communications to align stakeholders on performance, risks, decisions, and opportunities.
Use AI and automation to support research, analysis, ideation, and operational workflows while applying sound judgment and maintaining output quality.