Growth Marketing Consultant - B2B Strategy (Remote)

M3USA•Dallas, PA

7d•Remote

About The Position

M3 is seeking a Growth Marketing Consultant to help its businesses develop scalable, targeted B2B marketing strategies that drive qualified sales conversations, client acquisition, and commercial growth. The consultant will partner with marketing and business development leaders across M3 subsidiaries to identify growth opportunities, build outbound strategies, and implement campaigns that produce measurable business results. The role combines B2B marketing strategy, persona-based outbound targeting, multichannel sequencing, and hands-on campaign execution. It focuses on demand generation, outbound marketing, and sales-aligned growth—not primarily paid advertising or traditional digital marketing. The consultant will create repeatable programs for relationship-driven businesses, including healthcare services, professional services, staffing and recruitment, and research.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
At least 7 years of experience in B2B digital outreach, demand generation, or sales development, including at least 3 years owning persona-based marketing for outbound revenue generation.
Demonstrated success reaching senior decision-makers at complex B2B organizations.
Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences; LinkedIn Sales Navigator; contact enrichment and verification tools; and CRM integration.
Experience supporting or consulting for multiple business units, clients, or brands with distinct customers.
Ability to identify and verify the true buyer within a target organization, distinguish that person from adjacent or easier-to-reach contacts, and maintain a disciplined outreach cadence.
Strong writing skills, including the ability to write short, specific messages adaptable by persona and subsidiary brand.
Ability to use AI tools for research, personalization, and testing, with sound judgment about accuracy, brand, and disclosure.
Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service as they apply to outbound outreach.
Ability to manage several concurrent programs independently, prioritize across businesses, and report clearly to sales and marketing leaders.
Analytical fluency with campaign, deliverability, and CRM data, including comfort building simple dashboards.

Nice To Haves

Experience reaching senior decision-makers in healthcare or health systems, or experience selling recruitment, staffing, or physician placement services.
Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions.
Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, inbox placement testing, and how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail.
Hands-on experience with deliverability monitoring tools.
Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator.

Responsibilities

Partner with marketing and business development leaders across subsidiaries to identify growth opportunities and build targeted outbound strategies.
Build and own a digital outreach path for each subsidiary, from identifying product decision-makers through qualified handoff to the business development team.
Define handoff criteria, follow-up cadence, and target account lists with business development and marketing leads, and gather feedback on message performance.
Develop a repeatable outbound framework adaptable across business units, services, and buyer audiences.
Define buyer personas and target account segments for sales activity.
Identify budget owners, decision-makers, and influencers at target organizations, and build contact lists using verified sources and research.
Develop personalized messaging tailored to each audience and subsidiary.
Use M3 proprietary data assets, including its physician network and health-system relationships, to develop qualified conversations through referrals and warm introductions.
Run multichannel outbound sequences across email, LinkedIn, and other social and digital channels.
Design outreach sequences, messaging frameworks, and follow-up strategies that build familiarity and generate qualified sales conversations.
Test and refine messaging to improve reply rates, positive-reply rates, and pipeline contribution.
Operate each designated business unit’s outreach technology stack, integrate it with CRMs, and recommend new or more advanced tools.
Use AI-assisted research and personalization to build account and contact intelligence and personalize outreach at scale, with human review and M3 brand standards.
Coordinate with email deliverability specialists on authentication, IP warming, sender reputation, inbox placement testing, list hygiene, and compliance with sender requirements.
Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona.
Use performance data to discontinue ineffective approaches, scale successful ones, and make clear recommendations to business leaders.
Identify successful outreach strategies that can be replicated across M3 subsidiaries.