Director - Integrated Marketing & Growth Strategy

JCB North America•San Antonio, TX

16h•Onsite

About The Position

The Director - Integrated Marketing & Growth Strategy joins a team responsible for delivering an integrated strategic marketing program to grow awareness and demand for the JCB brand. The role develops and deploys measurable marketing activities that reach targeted customers and industry influencers, working extensively with cross-functional teams in support of North American business objectives. The Director establishes marketing centers of expertise, leads go-to-market and strategic growth initiatives, oversees digital and customer lifecycle marketing, and measures marketing performance. This position works closely with the Vice President of Marketing, global teams, and stakeholders across Commercial/Sales, Product Marketing, and Network Development. It is a full-time, exempt role based in San Antonio, Texas.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
At least seven years of experience in business management roles.
Strong knowledge of digital and traditional media and the ability to develop strategies to reach and influence customers.
Experience leading transformational projects and developing high-performing teams.
Proven success launching products and/or services into new and existing markets.
Strong desire to challenge the status quo and willingness to make disruptive decisions.
Deep knowledge of overhead budgeting, forecasting, and tracking.
Excellent planning, organizational, and delivery skills.
Strong collaborative, interpersonal, and presentation skills, including experience working with and influencing colleagues at all levels.
Knowledge of Salesforce, Eloqua Marketing Automation System, Optimizely CMS, Digital Asset Management, or equivalent cloud-based software platforms.
Ability to use data-driven decision-making to drive retail and market share growth.
Ability to perform work involving stationary posture, hand use, reaching, and talking or hearing; occasionally standing and walking; and frequently moving or transporting up to 10 pounds.
Required vision abilities include close vision, distance vision, depth perception, and the ability to adjust focus.

Nice To Haves

Industry experience is a plus.
Post-graduate degree in General Business or Marketing is ideal.

Responsibilities

Work with the Vice President of Marketing to establish centers of expertise across CRM/customer lifecycle management, demand generation, and content generation.
Use CRM systems, SEO/SEM, marketing automation, and analytics tools to track initiative effectiveness and inform stakeholders.
Implement and lead the monthly go-to-market cycle, ensuring plan execution and cohesion with Commercial and Product Marketing teams.
Develop and implement processes to improve team productivity and speed to market.
Lead strategic growth initiatives and coordinate execution across Marketing, Commercial/Sales, Network Development, and other stakeholders.
Focus on retail and market share performance through marketing tools and dashboard management, and implement a retail operations mindset in North America.
Work with the global team to implement lifecycle management, CRM, and marketing automation processes to retain and win customers.
Manage customer touchpoints and direct/CRM marketing activities.
Develop and oversee a digital and web-based marketing strategy and ongoing maintenance program.
Design a digital marketing system capable of supporting dynamic creative optimization for paid media.
Develop and track metrics to evaluate and report on assigned marketing activities; own the Marketing Performance Dashboard.
Develop tailored presentation content highlighting the value proposition of JCB solutions.
Perform other duties as assigned.