Director, Integrated Revenue Growth Management Strategy
About The Position
The RGM Cross Lever Director brings McDonald’s Revenue Growth Management efforts to life, with a focus on driving long-term, sustainable, profitable guest-count growth while delivering value and affordability to guests. The role collaborates across strategic activities such as pricing, national and regional promotions, menu, loyalty, and related field functions to support execution and measurement of the holistic value and affordability strategy within applicable value lever groups, such as Core Menu, Mass Promotions, and Differentiated Rewards and Offers. The Director coordinates global RGM strategy deliverables and planning, helps define execution priorities, sets lever targets and strategy, assesses performance across levers, and guides corrective actions and long-term evolution. The role also leads cross-functional partnership and strategy for the Delivery channel, including delivery economics, business cases, pricing, promotions, performance reporting, and stakeholder management. It develops RGM training and system-facing narratives, cultivates internal and external partnerships, and builds RGM capabilities across the team and US organization. The position collaborates with two other RGM Directors and reports directly to the RGM lead.
Requirements
- Bachelor’s degree in Accounting or Finance.
- At least 10 years of experience in RGM, pricing, promotions, sales, customer experience, or loyalty, with a strong emphasis on data analysis and strategic advisory.
- Knowledge of pricing and promotion dynamics, multi-tier pricing environments, and the long-term impact of pricing decisions.
- Demonstrated ability to implement and manage RGM or analogous strategies.
- Prior people management experience.
- Ability to influence through storytelling and empathy.
- Strong quantitative focus and experience in business trend analysis, product or promotion evaluation, market tests, or general data analysis.
- Strong financial acumen and aptitude for mathematics and statistics.
Nice To Haves
- MBA or Master’s degree in Finance or Economics.
Responsibilities
- Lead and coordinate global RGM strategy requests and deliverables, phase planning, and cross-functional planning ahead of key Value Lever milestones.
- Support the RGM Lead in executing the overarching vision by defining execution priorities and driving collaboration, meeting deadlines, and deliverable deadlines across group leads.
- Set lever targets, strategy, and glidepath; evaluate gaps and long-term evolution; and identify needed corrective actions.
- Own cross-lever modeling and long-term evolution of lever vision, strategy, glidepath, and guiding principles.
- Own quarterly assessments of RGM performance, coordinating updates from individual lever leads and conducting cross-lever analysis, scorecard assessments, and reviews of adherence to guiding principles.
- Lead cross-functional partnership to support Delivery channel growth strategy, including external partner stakeholder management and delivery channel performance reporting to the system.
- Evaluate and ensure RGM activation within the Delivery channel, including ownership of overall Delivery Economics, business cases, strategy, and tactics.
- Define and optimize Delivery pricing and promotion strategy by evaluating historical performance, projecting the economic impact of future tactics, and presenting the strategy and tactics to the system.
- Lead development and deployment of a national training program for US stakeholders on McDonald’s RGM and pricing strategy, guidelines, testing, and general RGM and pricing principles.
- Develop and own the RGM narrative to the system, explaining the rationale across levers in collaboration with Marketing and Insights.
- Build strong relationships with cross-functional counterparts, including Marketing, Finance, and Strategic Insights, to ensure strategy and activity alignment.
- Build strong relationships with counterparts outside MHQ, including Field Marketing, Field Finance, Field Insights, O/O committees, Pricing Advisors, and agencies, to align on Value Lever-related strategies and activities.
- Drive RGM capability building within the RGM team and across the US organization, coordinate relevant tools and technology development, and work with Global and US Tech to ensure business requirements are met.
Benefits
- Sabbatical program
- Tuition assistance
- Flexible work arrangements
- Comprehensive health insurance, including medical, prescription drug, mental health, dental, and vision coverage
- Life insurance
- Performance-based bonus eligibility
- Eligibility for stock or other equity grants under the long-term incentive plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
