Director of Marketing, Growth & Strategy

TRUCE Software • remote, IL

2h

About The Position

TRUCE is a mobile device software company serving major U.S. and international companies with mobile technology designed to support workforce safety and productivity. The company is expanding into video telematics with an AI-based solution built on modern iOS and Android devices, using workers’ phones together with a light camera accessory rather than complex vehicle-installed computers and cameras. Its platform is designed to identify the driver, support work both on the road and at job sites, help drivers improve their performance, provide automated coaching, and prevent phone distraction. TRUCE serves mobile field organizations with light-duty vehicle fleets, including companies in the trades, construction, field sales, and home healthcare.

The Director of Marketing, Growth & Strategy will own marketing strategy and execution to generate qualified leads, sales pipeline, and revenue growth. The role leads demand-generation campaigns, uses analytics and AI-enabled tools to improve marketing performance, oversees marketing operations, and builds product positioning and campaigns. It also plans and measures events and partnerships, and collaborates with executive, sales, product, and engineering teams. The position calls for an entrepreneurial, hands-on approach and approximately 30% travel.

Requirements

• Approximately 3 to 7 years of relevant experience in B2B technology, SaaS, growth marketing, demand generation, or marketing strategy.
• Demonstrated track record of qualified lead generation, sales pipeline creation, and measurable revenue results.
• Strong analytics and hands-on experience with digital campaigns, CRM platforms, marketing automation, and performance measurement.
• Practical experience implementing AI-powered marketing tools, automations, and emerging digital or social strategies.
• Experience executing and measuring industry events, trade shows, or partnership initiatives.
• Entrepreneurial, resourceful approach and ability to execute independently with a lean budget and team.
• Strong communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to travel approximately 30%.

Nice To Haves

• Early-stage B2B technology startup experience.
• Experience in video telematics, fleet management, transportation technology, field service software, or related industries.
• Experience developing technical marketing automations or AI-powered workflows.
• Experience building marketing programs or functions from the ground up.

Responsibilities

• Develop and execute marketing initiatives that generate qualified leads, sales pipeline, and revenue growth.
• Build, test, and optimize demand-generation campaigns using conversion data, acquisition costs, and marketing ROI.
• Use AI tools, automation, paid and organic digital marketing, SEO, AEO, and emerging social formats.
• Plan and execute trade shows, webinars, industry events, and strategic partnerships that generate measurable sales opportunities.
• Develop compelling messaging and differentiated product campaigns to strengthen market positioning.
• Oversee CRM systems, marketing automation, analytics, reporting, contractors, and agencies.
• Partner with executive, sales, product, and engineering teams on growth priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed