Director of Growth Marketing

inKind•Austin, TX

1d•Onsite

About The Position

The Director of Growth Marketing will lead the execution and optimization of inKind's marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition. This hands-on leadership role combines marketing judgment with analytical thinking, technical fluency, and a bias toward action. The role works across Marketing, Product, Engineering, Data, Sales, and Operations to identify growth opportunities, build solutions, launch campaigns, measure performance, and improve results. The role's immediate priorities are to transform lifecycle marketing into automated, behavior-based customer engagement; launch and scale the consumer subscription offering; and integrate stronger brand storytelling into B2B restaurant acquisition marketing while maintaining commercial performance. The Director will build automated lifecycle journeys, use behavioral and transaction data to personalize communications, and establish testing and performance measurement. They will own marketing execution for the subscription offering, including positioning, acquisition, onboarding, engagement, renewal, and retention. They will also evolve B2B acquisition through differentiated storytelling, creative testing, improved targeting, and landing-page optimization. Additional responsibilities include improving consumer acquisition and engagement across paid, organic, referral, partnership, and owned channels; developing scalable marketing systems and automation; leveraging tools such as Braze, Snowflake, and AI; and leading initiatives from concept through execution and optimization. The Director will lead and develop marketing team members while remaining directly involved in execution, manage relevant agencies and vendors, and establish clear operating rhythms and accountability. The role is based in the office in Austin, Texas, and reports to the CRO.

Requirements

7+ years of marketing experience, including experience owning and executing growth initiatives.
Experience within a high-growth consumer technology, marketplace, fintech, hospitality, loyalty, subscription, or e-commerce business.
Demonstrated success building and optimizing automated lifecycle marketing programs.
Strong experience with CRM and marketing automation platforms.
Experience launching or scaling consumer products, subscription offerings, membership programs, or recurring-revenue initiatives.
Strong understanding of paid acquisition, conversion optimization, customer segmentation, retention, and lifetime value.
Ability to use data and analytics tools to evaluate customer behavior and marketing performance.
Experience working closely with Product, Engineering, and Data teams to implement marketing initiatives.
Demonstrated ability to develop and test brand-led creative within performance marketing channels.
Experience leading cross-functional projects and managing marketing resources.
Strong communication, prioritization, and project execution skills.

Nice To Haves

Experience with Braze or a similar marketing automation platform.
Familiarity with SQL, Snowflake, AI-powered marketing workflows, or other technical marketing capabilities.

Responsibilities

Audit customer communications, journeys, segmentation, and engagement performance to identify lifecycle marketing gaps and opportunities.
Build and execute automated customer journeys across onboarding, activation, engagement, repeat usage, retention, and reactivation.
Use behavioral data, transaction history, preferences, and predictive signals to trigger relevant, personalized communications.
Work with Braze, Snowflake, and internal teams to improve segmentation, orchestration, and campaign automation.
Develop testing frameworks for messaging, creative, timing, offers, and channels, and establish performance dashboards.
Own marketing execution for the consumer subscription offering, including go-to-market planning, positioning, acquisition, onboarding, engagement, renewal, and retention.
Test subscription pricing presentation, promotional offers, trial structures, messaging, and conversion flows in partnership with Product.
Monitor subscriber acquisition cost, conversion, activation, churn, retention, and subscription lifetime value.
Evaluate B2B paid acquisition campaigns, messaging, creative, audiences, and funnel performance.
Develop and test brand-led B2B campaigns and creative highlighting restaurant success stories, operator experiences, hospitality expertise, and the value of the inKind platform.
Work with Sales and Business Development to understand restaurant decision-making, objections, and buying motivations.
Improve B2B conversion through stronger positioning, creative testing, audience targeting, and landing-page optimization.
Improve consumer acquisition, activation, engagement, and retention across paid, organic, referral, partnership, and owned channels.
Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities and execute experiments.
Work with Product to improve customer journeys and reduce friction in the app and purchase experience.
Allocate marketing resources toward initiatives with the strongest incremental impact and maintain accountability for acquisition cost, conversion, frequency, retention, and lifetime value.
Identify repetitive marketing activities that can be automated or simplified and develop reusable campaign frameworks, audience segments, dashboards, and experimentation processes.
Partner with Engineering and Data to improve the availability and use of customer data, and introduce AI-driven workflows where they can improve productivity, personalization, or performance.
Translate business priorities into marketing initiatives with defined owners, timelines, deliverables, and success metrics.
Lead and develop marketing team members while remaining directly involved in campaign, creative, customer journey, and performance execution.
Manage agencies, creative resources, vendors, and marketing technology partners where appropriate.
Establish operating rhythms for campaign planning, execution, experimentation, and performance reviews, balancing longer-term improvements with immediate commercial priorities.