Director of Customer Growth Marketing

Iptor

About The Position

Iptor is seeking a commercially driven Director of Customer Growth Marketing to build growth across its installed customer base. The role owns the installed-base growth strategy and uses customer insight, product strategy, AI, automation and agentic workflows to increase execution speed and scale. It works across Product, Account Management, Customer Success and Finance to drive targeted engagement, qualified pipeline, product adoption and expansion ARR. The position covers installed-base growth and account-based marketing; product marketing and go-to-market planning; customer lifecycle, advocacy and community programmes; customer-facing digital and social strategy; commercial enablement; and CRM, analytics and attribution. The Director measures pipeline, ARR contribution, adoption, retention support and programme ROI, and provides customer and commercial insights to leadership.

Requirements

Senior B2B SaaS or enterprise software experience across customer growth, revenue marketing or lifecycle marketing.
Strong product marketing capability across positioning, propositions, go-to-market planning and sales enablement.
Evidence of generating pipeline, expansion ARR or other measurable commercial outcomes.
Strong customer segmentation, commercial analytics and SaaS metrics knowledge, including ARR, NRR and retention.
Experience across ABM, lifecycle, digital/social, customer advocacy and commercially focused events.
Strong CRM and marketing automation literacy.
AI-native approach to execution, including ability to design and use agents, automations and agentic workflows.
High personal agency and commercial judgement, with ability to move from problem to outcome without task-level direction.
Strong editorial and quality judgement, including ability to critically assess and improve AI-generated output.
Strong cross-functional leadership and executive communication skills.

Nice To Haves

Hands-on CRM administration experience.
Pipedrive experience.

Responsibilities

Own Iptor’s installed-base growth strategy, segmentation and opportunity prioritisation.
Build targeted upgrade, upsell, cross-sell and account-based marketing programmes.
Generate measurable marketing-sourced and marketing-influenced expansion pipeline.
Translate product strategy into propositions, target segments and go-to-market plans.
Lead positioning, messaging, launch support, sales enablement and adoption campaigns.
Ensure customer-facing claims distinguish available capabilities from future roadmap.
Feed customer response, objections and commercial outcomes back into Product.
Develop lifecycle programmes supporting onboarding, adoption, renewal preparation and win-back.
Build customer advocacy through references, case studies, reviews, advisory boards and user groups.
Plan webinars, roundtables and selected external events with clear commercial objectives.
Own customer-facing digital and social strategy, including LinkedIn and target-account engagement.
Maintain a content calendar aligned to go-to-market plans, campaigns and advocacy.
Provide Account Management and Pre-Sales with propositions, proof points, playbooks and campaign context.
Use CRM and marketing technology to support segmentation, campaign execution and attribution.
Measure pipeline, ARR contribution, adoption, retention support and programme ROI.
Provide clear customer and commercial insight to leadership.
Use AI, automation and agentic workflows across lead generation, campaigns, content, customer insight and commercial operations.