Director of Growth Marketing & Analytics

Groups Recover Together, Inc.•Remote,

5d•$155,000 - $192,000•Remote

About The Position

The Director of Growth Marketing & Analytics leads the member acquisition strategy and improves the journey from initial interest to becoming a member. This role owns end-to-end acquisition across paid media, lifecycle marketing, and emerging growth channels, with a focus on qualified member acquisition and return on investment. The director uses experimentation, analytics, forecasting, and attribution to improve funnel performance and connect marketing investment to business outcomes. The role partners with Finance on forecasts, investment strategy, and budget allocation; collaborates with Member Access and Operations to align demand with appointment availability and care-delivery capacity; and works with Analytics on data quality, attribution, and reporting. It manages marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing, and identifies and scales new acquisition channels. The position is fully remote, with Eastern time zone alignment preferred and travel of up to 20% as business needs require. It has a direct line to the SVP of Marketing & Growth.

Requirements

At least 8 years of experience in growth marketing, performance marketing, digital marketing, or marketing analytics.
Experience managing multi-million-dollar budgets and a demonstrated record of improving ROI through data-driven decision-making.
Deep expertise in performance marketing, digital acquisition, and growth strategy.
Strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies.
Ability to interpret complex datasets and build attribution, forecasting, and reporting capabilities that support business recommendations.
Demonstrated experience optimizing conversion funnels through experimentation.
Experience managing marketing technology platforms and agency relationships, and partnering with analytics, product, and operations teams to deliver measurable business outcomes.
Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field.

Nice To Haves

Master's degree.
Experience in healthcare, consumer technology, or high-growth services.

Responsibilities

Own the end-to-end member acquisition strategy across paid media, lifecycle, and emerging growth channels.
Lead performance marketing across paid search, paid social, display, traditional media, and programmatic to maximize qualified member acquisition and ROI.
Run A/B tests and optimize conversion rates, landing pages, audiences, and other parts of the acquisition funnel.
Partner with Finance on forecasts, investment strategy, and budget allocation models.
Coordinate with Member Access and Operations to align demand generation with appointment availability and operational capacity.
Partner with Analytics on data quality, attribution, and reporting; build measurement frameworks, dashboards, KPIs, and operating cadences that connect marketing investment to business outcomes.
Turn analytical insights into strategic recommendations for executive leadership.
Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing.
Identify, evaluate, and scale new acquisition channels based on industry trends, competitive dynamics, and consumer behavior.