Director, Marketing & Growth

Minga

23h•$160,000 - $190,000

About The Position

Minga is hiring a data-driven, commercially minded Director, Marketing & Growth to lead demand generation, performance channels, customer acquisition, and the full marketing team. The role owns the growth funnel from first impression through closed-won and expansion, with accountability for qualified pipeline, customer acquisition cost (CAC), and payback period, and for connecting marketing spend to revenue and the P&L. The Director leads the Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing functions. Minga has a flat structure in which team members report directly to this role. The Director personally owns demand generation and paid performance, sets measurable outcomes for the team, and develops team members. The role reports to GTM leader Pam Boyko and partners closely with Sales, RevOps, Account Management, Customer Experience, Product, Finance, and Operations. This is a hands-on leadership role combining team development and accountability with funnel analytics, unit economics, paid acquisition, SEO and AI search, customer marketing, referral programs, and pipeline forecasting. The Director will build and improve marketing programs for educators and K–12 district and school decision makers, with attention to education purchasing cycles, trust, and peer recommendations.

Requirements

At least 6 years of experience in growth or performance marketing.
At least 3 years leading a multidisciplinary marketing team.
Track record of scaling high-growth SaaS, EdTech, or B2B businesses.
Proven record of building pipeline that converts to revenue, supported by measurable results.
Quantitative and financial fluency, including the ability to explain CAC:LTV mechanics and payback to executives and understand how marketing spend appears in the P&L.
Experience using Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel.
Hands-on mastery of paid acquisition, including Google Ads, Meta, and LinkedIn, and modern organic and AI search strategy.
Awareness of the K–12 market, including purchasing cycles, stakeholder dynamics among teachers, principals, and district administrators, and the role of trust and word-of-mouth in education sales.
Track record of developing marketers and leaders, including promoting people.
Excellent written and verbal communication, including executive-level presentation skills.
Post-secondary education in Marketing, Business, or a related field, or equivalent demonstrated experience.

Nice To Haves

Direct experience marketing to K–12 schools, districts, or other public-sector buyers.
Experience designing referral or advocacy programs that measurably drove new customer acquisition.
Experience scaling a marketing function through a period of fast growth.

Responsibilities

Lead, develop, and be accountable for the Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing team.
Translate company revenue goals into a marketing plan with measurable targets tied to pipeline, conversion, retention, or brand reach.
Set clear ownership for team outcomes and run weekly metrics reviews, monthly retrospectives, and quarterly planning.
Hold regular one-on-ones, set individual goals, provide timely feedback, address underperformance, and create development plans and growth paths.
Build a culture of accountability, coaching, testing, and data-informed decision-making.
Partner with the Principal Brand Strategist on creative review and approval so brand and performance work reinforce each other.
Recruit and hire marketing talent, and manage agency, contractor, and vendor partners.
Report marketing performance, spend, and forecasts to the GTM leader and executive team.
Map, measure, and improve the full buyer funnel, from first impression and MQL through pipeline, closed-won, and expansion.
Manage CAC, payback period, and ROI by channel, segment, and customer cohort, connecting marketing performance to the P&L and financial forecasts.
Build and maintain multi-touch attribution and dashboards that demonstrate channel performance and incrementality.
Own HubSpot marketing standards, including lead scoring, routing, lifecycle stages, and data hygiene.
Own the marketing budget and allocate spending to channels with the best returns.
Optimize paid search, paid social, and retargeting through A/B testing, bidding strategy, and landing-page testing.
Set SEO and AI search strategy with the Organic Growth & SEO Manager, including visibility in traditional search and AI-driven discovery.
Design account-based programs for district and school decision makers around the K–12 budget and buying calendar.
Improve website conversion through testing, landing pages, and clear calls to action.
Design, launch, and scale referral programs that turn educators, administrators, and advocates into active champions.
Partner with Account Management and Customer Experience on onboarding nurture, cross-sell campaigns, and user-group activation to reduce churn, grow accounts, and increase LTV.
Develop creative storytelling for performance channels that resonates with educators and district leaders.
Partner with Sales and RevOps on lead-to-revenue models, pipeline delivery forecasts, and lead velocity.
Define the Marketing-to-Sales handoff, including qualification criteria and lead-response SLAs, and hold both teams accountable.
Work with the SDR team on campaign targeting, lead-quality feedback, and conversion from meeting to closed-won.
Partner with Product to bring solution-first messaging to market and keep it consistent across channels.
Work with Finance and Operations on budget planning, headcount, and forecasting.