Director of Growth Marketing

inKind•Austin, TX

1d•Onsite

About The Position

The Director of Growth Marketing will lead execution and optimization of inKind’s marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition. This is a hands-on leadership role combining marketing judgment, analytical thinking, technical fluency, and a bias toward action. The director will work across Marketing, Product, Engineering, Data, Sales, and Operations to identify growth opportunities, build solutions, launch campaigns, measure performance, and improve results. The role’s immediate priorities are to transform lifecycle marketing from ad hoc campaigns into automated, behavior-based engagement; launch and scale a consumer subscription offering; and incorporate brand storytelling into B2B restaurant acquisition marketing while maintaining commercial performance. The director will build an automated lifecycle marketing engine, including auditing existing communications and customer journeys, creating personalized journeys, improving segmentation and automation, establishing testing frameworks and performance dashboards, and exploring AI-enabled marketing workflows. They will own marketing execution for consumer subscriptions, from go-to-market planning and positioning to acquisition, onboarding, engagement, renewal, and retention, while monitoring subscription performance and reducing churn. The role will also evolve restaurant acquisition marketing through differentiated storytelling, structured creative and messaging tests, and collaboration with Sales and Business Development. The director will drive consumer growth across paid, organic, referral, partnership, and owned channels; improve customer journeys with Product; and allocate resources toward initiatives with measurable impact. Additional responsibilities include modernizing marketing systems and automation, improving customer-data availability and use, developing reusable campaign and reporting processes, leading marketing execution from concept through optimization, developing team members, and coordinating cross-functional projects, agencies, vendors, and other resources. The position is based in the office in Austin, Texas, and reports to the CRO.

Requirements

At least 7 years of marketing experience, including ownership and execution of growth initiatives.
Experience in a high-growth consumer technology, marketplace, fintech, hospitality, loyalty, subscription, or e-commerce business.
Demonstrated success building and optimizing automated lifecycle marketing programs.
Strong experience with CRM and marketing automation platforms; Braze or a similar platform is preferred.
Experience launching or scaling consumer products, subscription offerings, membership programs, or recurring-revenue initiatives.
Strong understanding of paid acquisition, conversion optimization, customer segmentation, retention, and lifetime value.
Ability to use data and analytics tools to evaluate customer behavior and marketing performance.
Experience working closely with Product, Engineering, and Data teams to implement marketing initiatives.
Demonstrated ability to develop and test brand-led creative within performance marketing channels.
Experience leading cross-functional projects and managing marketing resources.
Strong communication, prioritization, and project execution skills.

Nice To Haves

Familiarity with SQL, Snowflake, AI-powered marketing workflows, or other technical marketing capabilities.

Responsibilities

Lead the transition from calendar-driven campaigns to scalable, automated lifecycle marketing.
Audit customer communications, journeys, segmentation, and engagement performance to identify gaps and opportunities.
Build automated customer journeys for onboarding, activation, engagement, repeat usage, retention, and reactivation.
Use behavioral data, transaction history, preferences, and predictive signals to trigger relevant, personalized communications.
Work with Braze, Snowflake, and internal teams to improve audience segmentation, orchestration, and campaign automation.
Develop testing frameworks for messaging, creative, timing, offers, and channels; establish dashboards and improve conversion, engagement, purchase frequency, and customer lifetime value.
Identify opportunities to use AI and automated agents for personalization, campaign execution, reporting, and optimization.
Own marketing execution for the launch and growth of inKind’s consumer subscription offering.
Partner with Product, Finance, Data, and Engineering on the subscription go-to-market plan.
Develop subscription positioning, messaging, creative, customer-facing experiences, and acquisition strategies across existing users, paid channels, referrals, restaurant partnerships, and owned media.
Build conversion, onboarding, activation, engagement, renewal, and retention programs for subscribers.
Test pricing presentation, promotional offers, trial structures, messaging, and conversion flows with Product.
Monitor subscriber acquisition cost, conversion, activation, churn, retention, and subscription lifetime value; identify ways to reduce churn and increase engagement.
Evaluate B2B paid acquisition campaigns, messaging, creative, audiences, and funnel performance.
Develop brand-led restaurant acquisition campaigns and reusable content highlighting restaurant success stories, operator experiences, hospitality expertise, and the inKind platform’s broader value.
Work with Sales and Business Development to understand restaurant decision-making, objections, and buying motivations.
Test transactional, educational, and brand-led messaging; optimize positioning, creative, targeting, landing pages, lead quality, acquisition efficiency, and conversion.
Improve consumer acquisition, activation, engagement, and retention across paid, organic, referral, partnership, and owned channels.
Analyze customer behavior, funnel performance, and cohort data; execute experiments across audiences, offers, creative, messaging, and conversion experiences.
Work with Product to improve customer journeys and reduce friction in the app and purchase experience.
Use inKind’s restaurant network as an acquisition and engagement channel, and allocate resources toward initiatives with the strongest incremental impact.
Maintain accountability for customer acquisition cost, conversion, frequency, retention, and lifetime value.
Identify repetitive marketing activities to automate or simplify, and develop reusable campaign frameworks, audience segments, reporting dashboards, and experimentation processes.
Partner with Engineering and Data to improve the availability and use of customer data; introduce useful AI-driven workflows and scalable marketing processes.
Deliver initiatives from concept through execution and optimization, translating business priorities into projects with owners, timelines, deliverables, and success metrics.
Lead and develop marketing team members while remaining directly involved in execution.
Work cross-functionally with Product, Engineering, Data, Sales, and Operations to remove blockers and deliver results.
Manage agencies, creative resources, vendors, and marketing technology partners where appropriate.
Establish operating rhythms for campaign planning, execution, experimentation, and performance reviews; maintain visibility into results and priorities.
Balance longer-term marketing improvements with immediate commercial priorities.