Director - Integrated Marketing & Growth Strategy

JCB•San Antonio, TX

7d•Onsite

About The Position

The Director - Integrated Marketing & Growth Strategy joins a team responsible for delivering an integrated strategic marketing program to grow awareness and demand for the JCB brand. The role develops and deploys measurable marketing activities aimed at targeted customers and industry influencers, working extensively with cross-functional teams to support North American business objectives. The position leads marketing capabilities and processes across CRM and customer lifecycle management, demand generation, content generation, go-to-market execution, strategic growth initiatives, retail operations, digital and web-based marketing, and performance measurement. It partners with the Vice President of Marketing and global, commercial, sales, product marketing, and network development teams to execute plans, retain and win customers, improve market share, and report on marketing effectiveness. The position is full-time, exempt, and located in San Antonio, Texas.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
At least seven years of experience in business management roles.
Strong knowledge of digital and traditional media and the ability to develop strategies to reach and influence customers.
Experience leading transformational projects and developing high-performing teams.
Demonstrated success launching new products and/or services into new and existing markets.
Ability to challenge the status quo and willingness to make disruptive decisions.
Deep knowledge of overhead budgeting, forecasting, and tracking.
Strong planning, organizational, and delivery skills.
Strong collaborative, interpersonal, and presentation skills, including experience working with and influencing colleagues at all levels.
Knowledge of Salesforce, Eloqua Marketing Automation System, Optimizely CMS, Digital Asset Management, or equivalent cloud-based software platforms.
Ability to use data-driven decision-making to support retail and market share growth.

Nice To Haves

Postgraduate degree in General Business or Marketing.
Industry experience.

Responsibilities

Work with the Vice President of Marketing to establish centers of expertise across the Marketing Team, including CRM/customer lifecycle management, demand generation, and content generation.
Use CRM systems, SEO/SEM, marketing automation, and analytics tools to track initiative effectiveness and inform stakeholders.
Implement and lead the monthly go-to-market cycle, ensuring execution and cohesion with Commercial and Product Marketing teams.
Develop and implement processes to improve team productivity and speed to market.
Lead strategic growth initiatives and coordinate execution across Marketing, Commercial/Sales, Network Development, and other stakeholders.
Focus on retail and market share performance through effective use of marketing tools and dashboard management.
Implement a retail operations mindset in North America.
Work with the global team to implement lifecycle management, CRM, and marketing automation processes to retain and win customers.
Manage customer touchpoints and direct/CRM marketing activities.
Develop and oversee a digital and web-based marketing strategy and ongoing maintenance program.
Design a digital marketing system capable of supporting dynamic creative optimization for paid media.
Develop and track metrics to evaluate and report on assigned marketing activities.
Own the Marketing Performance Dashboard.
Develop tailored presentation content highlighting the value proposition of JCB solutions.
Perform other duties as assigned.