Marketing Manager- B2B

McGraw Hill LLC. • UNAVAILABLE, UNAVAILABLE

18h • Remote

About The Position

The Marketing Manager, North America – B2B executes integrated marketing campaigns and field activations for professional medical and SciTech digital products across the United States and Canada. The role supports product awareness, customer engagement, new business development, and qualified-lead and pipeline generation. It works closely with the Associate Marketing Director, Senior Marketing Manager, North America Sales team, an Event Manager, agencies, and internal stakeholders.

This is a remote, execution-focused position open to applicants authorized to work for any employer within the United States. The manager delivers field and on-campus events; partners with Sales on account priorities and MQL handoffs; builds digital campaigns using Marketo; monitors campaign performance; maintains data and reporting in Marketo and Salesforce; coordinates assets and vendors; and supports budget tracking and project delivery. Success is measured by execution quality and timeliness, effectiveness of field and digital activity, reporting accuracy, and contribution to MQL pipeline generation and Sales support.

Requirements

• 3–5 years of B2B marketing experience.
• Hands-on experience executing multi-channel marketing campaigns from brief through delivery.
• Experience delivering field marketing events, on-campus activations, tradeshows, and other in-person marketing activities.
• Practical experience using Marketo or an equivalent marketing automation platform for campaign build, execution, and reporting.
• Proficiency in Marketo or an equivalent marketing automation platform.
• Working knowledge of Salesforce CRM and lead management processes.
• Strong Excel skills, including data analysis, manipulation, and reporting.
• Proficiency in PowerPoint and Microsoft Office.
• Confidence working with campaign tracking, analytics, and performance metrics.
• Strong project management and organizational skills, including the ability to manage campaigns and events.
• Excellent written and verbal communication skills and ability to collaborate across Marketing, Sales, agencies, and external partners.
• Proactive, self-starting attitude with ownership and accountability for execution.
• Exceptional attention to detail and curiosity about data and campaign performance.
• Creativity and resourcefulness in identifying opportunities to maximize engagement and marketing impact.
• Flexible, agile approach to competing priorities and changing requirements.
• Customer-first mindset and commitment to professional relationships.
• Educated to degree level or equivalent.

Nice To Haves

• B2B marketing experience in education, healthcare, publishing, or a related sector.
• Experience with Salesforce CRM for lead tracking, MQL management, and activity reporting.
• Experience using Adobe Analytics, Google Analytics, or equivalent tools to monitor and report on campaign performance.
• Experience coordinating agencies, vendors, and internal stakeholders.
• Familiarity with project management tools such as Asana or equivalent platforms.
• AI fluency and interest in leveraging AI agents and automated workflows to improve marketing execution and efficiency.

Responsibilities

• Deliver field marketing events across the United States and Canada, including tradeshows, university roadshows, institutional open days, and professional association events.
• Own Sales-facing event delivery, including messaging, pre-event briefings, stakeholder alignment, and post-event follow-up.
• Coordinate with the Event Manager on logistics and deliver end-to-end event experiences.
• Support new business development and existing customer engagement through field activations.
• Collaborate with the North America Sales team to align marketing execution with territory priorities, target accounts, and commercial objectives.
• Attend regular Sales meetings and keep informed about account activity, opportunities, and campaign requirements.
• Ensure timely and accurate MQL handoffs, support lead follow-up, and provide campaign collateral and activation materials.
• Communicate campaign timelines, event activity, lead status, and follow-up requirements to Sales.
• Build and activate multi-channel B2B campaigns for professional medical and SciTech digital products using Marketo.
• Execute email programs, paid media campaigns, landing page updates, and digital content according to briefs and timelines.
• Coordinate with agency partners on paid media placements, UTM tracking, and campaign implementation.
• Monitor digital campaign performance using Adobe Analytics or equivalent tools, report channel-level results against KPIs, and flag optimization opportunities.
• Maintain accurate campaign, lead, and activity data in Marketo and Salesforce CRM.
• Ensure marketing activities are properly tagged and tracked for reliable reporting and lead management.
• Build and distribute campaign performance reports and use Excel and analytics tools to interpret results, identify trends, and provide actionable insights.
• Coordinate production of event collateral, digital creative, campaign content, and Sales enablement materials with agencies and internal teams.
• Manage agency and vendor relationships and ensure materials follow global brand guidelines and quality standards.
• Track project timelines, deliverables, and expenditures so activities are completed accurately, on time, and within budget.
• Support execution of the assigned North America marketing budget and maintain accurate spend tracking.
• Coordinate multiple campaign and event workstreams, manage priorities and deadlines, and identify creative opportunities to maximize outreach and impact.
• Collaborate across teams with a customer-first approach and maintain strong professional relationships.
• Use campaign insights and performance data to optimize future marketing activations.

Benefits

• An annual bonus plan may be provided as part of the compensation package.
• A full range of medical and/or other benefits may be provided, depending on the position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level