Manager, SMC Marketing (B2B)

Snap Inc.•Los Angeles, CA

4d•$147,000 - $259,000•Onsite

About The Position

Snap Inc. is seeking a Manager, SMC Marketing to join its global Small and Medium Customers (SMC) organization. This people-management role will define and execute marketing strategy to accelerate mid-market advertiser acquisition and retention, supporting Sales through measurable, high-impact, multichannel B2B campaigns. The role leads marketers and integrated programs spanning events, partner marketing, sales enablement, paid media, and owned channels. It partners with Growth, Sales, Partnerships, Communications, Creative, and Product Marketing to improve lead quality, prospect engagement, pipeline development, conversion, and advertiser retention. The successful candidate will bring deep B2B marketing experience, strong cross-functional leadership, and a record of building programs that deliver business growth. The position is expected to be office-based four or more days per week under Snap’s “default together” approach.

Requirements

BS/BA degree or equivalent practical experience.
At least 8 years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.
At least 2 years of experience managing and developing high-performing teams.
Experience leading multichannel marketing programs that support lead generation, pipeline development, and customer retention.
A proven track record of developing and executing B2B marketing strategies and campaigns for global audiences with measurable business outcomes.
Strong understanding of driving advertiser acquisition, engagement, and retention through multichannel marketing programs.
Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.
Ability to partner closely with Sales and develop programs that improve lead generation, lead quality, and conversion.
Strong cross-functional leadership skills and experience influencing stakeholders.
Experience translating data and performance insights into actionable improvements to campaign strategy and execution.
Strong people-management skills, including coaching teams and setting direction in a fast-paced, ambiguous environment.

Nice To Haves

Experience in media, digital advertising, or a related industry.
Deep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends.
Direct experience marketing to SMBs or mid-market advertisers.
Experience supporting Sales organizations through integrated marketing programs and enablement.
Hands-on experience with campaign strategy, demand generation, and go-to-market execution.

Responsibilities

Shape and execute marketing strategy in support of SMC’s global growth goals, especially mid-market advertiser acquisition and retention.
Lead, develop, and guide a team of marketers, including setting direction and priorities and improving program quality, creativity, and impact.
Partner with Growth and Sales to identify priority audiences, improve lead quality, and help teams engage and convert prospects.
Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
Build marketing programs and messaging that communicate Snap’s value proposition, advertising products, and creative solutions to mid-market advertisers.
Collaborate with Growth, Partnerships, Product Marketing, Communications, and Creative to launch campaigns and align activity across the funnel.
Equip Sales teams with narratives, materials, and campaign support to pitch Snap and move advertisers from interest to action.
Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.
Track advertiser needs and industry trends to identify opportunities to strengthen go-to-market programs and campaign effectiveness.