Manager, SMC Marketing (B2B)

Snap•Santa Monica, CA

2d•Onsite

About The Position

Snap Inc. is hiring a Manager, SMC Marketing to join its global Small and Medium Customers (SMC) organization. The role defines and executes marketing strategy to accelerate mid-market advertiser acquisition and retention, with a strong focus on supporting Sales through high-impact, multi-channel B2B campaigns. The manager partners with Sales to build programs that generate high-quality leads, improve prospect engagement, and move advertisers through the funnel more effectively. This people-management role leads integrated campaigns spanning events, partner marketing, sales enablement, paid media, and owned channels. The manager aligns with Growth, Sales, Partnerships, Communications, Creative, and Product Marketing, and uses performance data and market insights to improve campaign effectiveness and inform strategy. The role also develops marketers and equips Sales teams with narratives, materials, and campaign support to communicate Snap’s value proposition, advertising products, and creative solutions to mid-market advertisers.

Requirements

Bachelor of Science or Bachelor of Arts degree, or equivalent practical experience.
At least 8 years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.
At least 2 years of experience managing and developing high-performing teams.
Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention.
Proven record of developing and executing B2B marketing strategies and campaigns for global audiences, with measurable business outcomes.
Strong understanding of driving advertiser acquisition, engagement, and retention through multi-channel marketing programs.
Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.
Ability to partner closely with Sales and develop programs that improve lead generation, lead quality, and conversion.
Strong cross-functional leadership skills and experience influencing stakeholders.
Experience translating data and performance insights into actionable recommendations for campaign strategy and execution.
Strong people-management skills, including coaching teams, setting direction, and operating effectively in a fast-paced, ambiguous environment.

Nice To Haves

Experience in media, digital advertising, or a related industry.
Deep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends.
Direct experience marketing to SMBs or mid-market advertisers.
Experience supporting Sales organizations through integrated marketing programs and enablement.
Hands-on experience with campaign strategy, demand generation, and go-to-market execution.

Responsibilities

Shape and execute marketing strategy supporting SMC’s global growth goals, focused on mid-market advertiser acquisition and retention.
Lead and develop a team of marketers responsible for multi-channel B2B marketing strategy, high-quality leads, and pipeline growth.
Guide the team’s strategy, prioritization, and execution while raising program quality, creativity, and impact.
Partner with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help engage and convert prospects.
Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
Build marketing programs and messaging that communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
Collaborate with Growth, Partnerships, Product Marketing, Communications, and Creative to bring campaigns to market and align across the funnel.
Equip Sales teams with narratives, materials, and campaign support to pitch Snap and move advertisers from interest to action.
Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.
Stay informed about advertiser needs and industry trends to identify opportunities to strengthen go-to-market programs and campaign effectiveness.