B2B Product Marketing Specialist

Aston Carter • Woodinville, WA

2d • $28 - $35 • Hybrid

About The Position

A large fitness equipment manufacturing company is hiring a Product Marketing Specialist to bring its fitness equipment portfolio to market through effective marketing assets, accurate product content, and cross-functional execution. The specialist will support Product Marketing Managers and work closely with Product, Sales, Creative, Industrial Design, engineering, agencies, and Web teams to influence go-to-market strategies, develop campaigns, and ensure products are positioned effectively. The role emphasizes strategic thinking, creativity, customer focus, and a growth mindset.

The position is based in Woodinville, Washington. It will begin with four days per week onsite and, after onboarding, transition to one or two onsite days with the remainder remote. It is a six-month contract-to-hire role. Pay is $28–$35 per hour, depending on qualifications and other factors.

Requirements

• 13 years of product marketing experience, preferably in technology or consumer products.
• Strong analytical and creative skills, with the ability to solve complex problems, explore ideas, and execute innovative strategies.
• Ability to use data and research to uncover insights and drive strategy.
• Strong storytelling ability and excellent verbal and written communication skills.
• Ability to translate technical product features into compelling customer benefits.
• Creative thinking and interest in developing innovative strategies and challenging conventional approaches.
• Strong organization and ability to manage multiple projects and stakeholders in a fast-paced environment.
• Exceptional attention to detail.
• Competence with Adobe Creative Suite and content management system platforms such as Contentful or WordPress.

Nice To Haves

• Comfort coordinating cross-functional reviews with Sales, Industrial Design, Creative, and Web teams.
• Ability to manage multiple deliverables, prioritize effectively, and meet deadlines in a fast-paced environment.
• Passion for fitness, health, and wellness.

Responsibilities

• Develop positioning and messaging for product lines, ensuring clear differentiation and resonance with target audiences.
• Conduct market and user research to identify insights, trends, and opportunities that inform go-to-market strategy.
• Manage version control and updates to product marketing assets, and ensure consistent messaging and specifications across web pages, sales materials, and digital asset repositories.
• Coordinate with vendors and the Industrial Design team to produce accurate 2D and 3D product icons and visuals that reflect product specifications and brand standards.
• Provide project management support by tracking milestones, coordinating reviews, and keeping delivery timelines clear, current, and communicated.
• Represent the customer by keeping their needs, motivations, and behaviors central to initiatives.
• Ensure cross-functional alignment and manage interdependent projects with attention to detail and deadlines.
• Serve as a point of contact for agencies, engineering, and creative teams producing product marketing assets and visual deliverables.
• Manage product marketing assets in the Digital Asset Management platform, including tagging, metadata, approvals, and access for Sales and cross-functional partners.
• Create and maintain product web pages, ensuring product information, positioning, imagery, and technical specifications are current and complete.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Critical illness, accident, and hospital coverage
• 401(k) retirement plan with pre-tax and Roth post-tax contributions
• Voluntary life and AD&D insurance for employees and dependents
• Short- and long-term disability coverage
• Health Savings Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time off or leave, including PTO, vacation, or sick leave, subject to eligibility and applicable terms
• Work-life balance flexibility, with the opportunity to transition to one or two onsite days and the rest remote
• Growth and learning opportunity

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed