B2B Marketing Specialist - London - HYBRID

Barbri

7d • Hybrid

About The Position

BARBRI is seeking a B2B Marketing Specialist to support marketing initiatives that drive awareness, engagement, and growth across law firms, in-house legal teams, legal institutions, and other professional organisations in the UK and globally. The role develops content, supports campaigns and events, manages client-facing communications, and contributes to demand generation for BARBRI’s legal education and professional development portfolio. The ideal candidate is a strong communicator, commercially minded marketer, and collaborative team player who wants to grow in a fast-paced, client-focused environment. The position is based in London, UK, with onsite work on Tuesdays and Thursdays. Applicants must have the ongoing right to work in the UK without current or future employer sponsorship; temporary work authorisation is not eligible.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• At least 3 years of experience in a B2B marketing, digital marketing, content marketing, or campaign marketing role.
• Strong written and verbal communication skills, including the ability to create professional, customer-facing content.
• Experience managing marketing campaigns across multiple channels.
• Experience with social media marketing, particularly organic and paid LinkedIn campaigns.
• Strong attention to detail and project management skills.
• Experience working with CRM and marketing automation platforms.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong stakeholder management and relationship-building skills.
• Commercial awareness and understanding of how marketing supports business growth.
• Comfort using AI tools to improve productivity, content creation, and marketing effectiveness.
• Ongoing right to work in the United Kingdom without requiring current or future employer sponsorship.

Nice To Haves

• Experience in legal services, legal education, professional services, higher education, or a related B2B environment.
• Experience with HubSpot, Salesforce, Marketo, or similar CRM and marketing automation platforms.
• Familiarity with account-based marketing, audience segmentation, and demand generation strategies.
• Experience planning and executing in-person and virtual events.
• Working knowledge of SEO, website optimisation, and digital analytics.
• Experience working across multiple markets, regions, or customer segments.
• Proficiency with Canva and basic marketing asset creation.
• Familiarity with webinar platforms, LinkedIn Live, Eventbrite, or similar event technologies.
• Experience with video editing, podcast production, or multimedia content development.

Responsibilities

• Create and manage B2B marketing content, including thought leadership articles, blogs, case studies, email campaigns, newsletters, white papers, and social media content.
• Partner with internal subject matter experts, clients, and external contributors to develop stories and marketing materials.
• Coordinate with external agencies and vendors on public relations, content development, and campaign execution.
• Support the planning, promotion, execution, and reporting of conferences, webinars, workshops, roundtables, and virtual events.
• Execute organic and paid LinkedIn campaigns, including ad copy development, campaign setup, and creative briefing.
• Support account-based marketing, audience segmentation, lead generation, and customer engagement initiatives.
• Ensure consistent messaging, positioning, and brand voice across marketing channels and target audiences.
• Use CRM and marketing automation platforms for segmentation, campaign execution, lead management, and reporting.
• Contribute to website content updates, landing page optimisation, and digital customer journey improvements.
• Create light marketing assets using Canva and coordinate larger creative projects with external design partners.
• Analyse campaign, audience, and marketing performance data to identify opportunities for optimisation and growth.

Benefits

• Health, dental, vision, and life insurance plans.
• Employer contribution to 401(k) retirement savings.
• Paid time off, including vacation, sick leave, volunteer, and personal days.
• On-site fitness facility at company headquarters.
• Discounts on gym memberships and wellness initiatives.
• Access to educational resources, courses, and workshops for professional and personal development.
• Flexible work hours and remote work options.
• Career growth and advancement opportunities, mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback and coaching.
• Employee assistance program with confidential counselling, legal assistance, and other support services.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level