B2B Marketing Intern

Rockland Trust Company•Rockland, MA

About The Position

The B2B Marketing Summer Intern supports marketing initiatives that help drive growth across Rockland Trust’s commercial banking and wealth management businesses. As part of the Corporate Marketing team, the intern works with experienced marketing professionals and gains exposure to content development, advertising, campaign management, analytics, and project execution. The role combines creativity and analysis through real campaigns, projects, and strategic initiatives. The intern also collaborates with interns from across the organization on a signature summer project addressing a real business challenge. The project involves developing recommendations, working across different areas of the Bank, building teamwork and leadership skills, and presenting to organizational leadership. The internship is intended for students interested in marketing, communications, advertising, branding, business strategy, digital marketing, or analytics.

Requirements

Be a rising junior or senior pursuing a bachelor’s degree in marketing, communications, business, advertising, public relations, or a related field.
Strong writing, editing, and communication skills.
Excellent attention to detail and organizational abilities.
Interest in advertising, branding, content creation, and digital marketing.
Analytical mindset and interest in marketing performance measurement.
Familiarity with Microsoft Office applications.
Ability to manage multiple projects and deadlines.
Creative thinker with strong problem-solving skills.
Ability to work independently and collaboratively in a fast-paced environment.
Curiosity, initiative, and eagerness to learn.

Nice To Haves

Experience with Excel is preferred.
Experience with Google Analytics or marketing analytics tools is a plus.

Responsibilities

Assist with developing, editing, and distributing marketing content across digital and traditional channels.
Support content creation for email campaigns, social media, blogs, presentations, and other communications.
Participate in brainstorming sessions for advertising and marketing initiatives.
Assist in executing and tracking campaigns for commercial banking and wealth management audiences.
Conduct market research to identify trends, opportunities, and competitive insights.
Analyze campaign performance data and help measure marketing effectiveness.
Support project management to ensure deadlines and deliverables are met.
Collaborate with internal partners and external vendors to maintain brand consistency and marketing quality.
Help organize marketing assets, reporting, and campaign materials.
Participate in collaborative summer projects with fellow interns.