B2B Marketing Intern

Rockland Trust•Rockland, MA

3d•Hybrid

About The Position

The B2B Marketing Summer Intern will support marketing initiatives for Rockland Trust’s commercial banking and wealth management businesses. As part of the Corporate Marketing team, the intern will gain hands-on experience with content development, advertising, campaign management, analytics, and project execution. The role combines creative and analytical work to support business growth, strengthen the brand, and engage business clients. The intern will also collaborate with interns from across the organization on a signature summer project addressing a real business challenge. They will develop recommendations, build teamwork and leadership skills, and present their work to organizational leadership. The experience is intended for students interested in marketing, communications, advertising, branding, business strategy, digital marketing, or analytics.

Requirements

Be a rising junior or senior pursuing a bachelor’s degree in marketing, communications, business, advertising, public relations, or a related field.
Strong writing, editing, and communication skills.
Excellent attention to detail and organizational abilities.
Interest in advertising, branding, content creation, and digital marketing.
Analytical mindset and interest in marketing performance measurement.
Ability to manage multiple projects and deadlines.
Creative thinking and strong problem-solving skills.
Ability to work independently and collaboratively in a fast-paced environment.
Curiosity, initiative, and eagerness to learn.

Nice To Haves

Familiarity with Microsoft Office applications; Excel experience is preferred.
Experience with Google Analytics or marketing analytics tools is a plus.

Responsibilities

Assist with developing, editing, and distributing marketing content across digital and traditional channels.
Support content creation for email campaigns, social media, blogs, presentations, and other communications.
Participate in brainstorming sessions for advertising and marketing initiatives.
Assist in executing and tracking campaigns for commercial banking and wealth management audiences.
Conduct market research to identify trends, opportunities, and competitive insights.
Analyze campaign performance data and help measure marketing effectiveness.
Support project management to help ensure deadlines and deliverables are met.
Collaborate with internal partners and external vendors to maintain brand consistency and marketing quality.
Help organize marketing assets, reporting, and campaign materials.
Participate in collaborative summer projects with fellow interns.
Present recommendations and project work to organizational leadership.