B2B Product Marketing Lead

OpenArt AI•San Carlos, CA

3d•Hybrid

About The Position

OpenArt is hiring a B2B Product Marketing Lead to own the positioning, launches, and sales of its B2B brand, products, and solutions. The role combines enterprise product marketing with hands-on content writing. For enterprise feature launches, the lead develops buyer-specific messaging, plans campaigns across channels, writes launch copy, and coordinates delivery across teams. They also co-build and operate the enterprise content strategy, turning webinars, customer stories, and internal data into content for every stage of the buyer journey, including thought leadership, solution briefs, case studies, and sales enablement. The role works closely with product teams, consumer-side brand and product marketing, and email, social, paid, and design teams. It reports directly to the Head of Enterprise GTM. The lead also gathers buyer insights through sales calls and industry events, tracks content performance, and contributes competitive and buyer input to pricing, packaging, and promotion decisions. The position is based in San Carlos, California, with a hybrid work arrangement and is full-time.

Requirements

At least 6 years of experience across B2B product marketing and content marketing.
A portfolio demonstrating owned messaging frameworks or launch campaigns and personally written assets.
Exceptional writing across long-form reports, case studies, landing pages, email, and social.
Experience taking enterprise products or features to market end to end, including messaging, planning, assets, and cross-team coordination, with demonstrable results.
Ability to build messaging from sales-call listening, customer interviews, and direct buyer conversations, and tailor value stories to different buying roles.
Ability to quickly turn source material such as webinar transcripts or feature specifications into publishable assets.
Low-ego, iterative approach informed by performance data.
Daily use of AI tools for drafting, repurposing, and research while maintaining human judgment and quality.
Comfort with ambiguity, two-week sprints, changing priorities, and an evolving market.

Nice To Haves

Experience marketing to advertising, media, entertainment, or creative-industry buyers, or working within those industries.
Experience at a company with both self-serve and sales-led motions, such as PLG to enterprise.
Experience developing original research or data reports.
Experience with HubSpot or similar CRM and marketing automation tools.
Hands-on use of AI image and video tools.

Responsibilities

Own go-to-market campaigns for enterprise-facing feature launches, including plans, timelines, and team coordination.
Develop launch messaging frameworks with positioning, value propositions, and proof points tailored to different buyer types.
Write launch assets, including blog posts, landing pages, email announcements, ad copy briefs, and social copy.
Participate in product and marketing weekly syncs to plan enterprise launches.
Co-build the enterprise content strategy and calendar, defining audiences, cadence, and objectives.
Create top-of-funnel thought leadership, ebooks, and industry reports using OpenArt data.
Repurpose webinars, event talks, and customer stories into solution briefs, case studies, blog posts, email nurture, and social assets.
Develop bottom-of-funnel comparison and ROI content, plan-clarity materials, and security and trust content.
Create sales enablement materials such as one-pagers, pitch deck copy, objection-handling guides, and battle cards.
Track the AI creative tools market and maintain competitive battle cards and competitive pages.
Clarify positioning for the Business and Enterprise plans and contribute competitive and buyer input to pricing, packaging, and promotion decisions.
Measure content performance, including downloads, qualified leads, and influenced pipeline, and adjust content based on results.
Join sales calls and industry events to learn from buyers and feed insights into messaging and content.