B2B Product Marketing Lead

OpenArt AI • San Carlos, CA

22h • Hybrid

About The Position

OpenArt is hiring a B2B Product Marketing Lead to own how its B2B brand, products, and solutions are positioned, launched, and sold. The role combines product marketing and hands-on content writing. It owns end-to-end go-to-market launches for enterprise-facing features, including messaging frameworks tailored to distinct buyer types, campaign plans, launch assets, and coordination across teams.

The role will co-build and operate OpenArt’s enterprise content strategy across the full buyer journey, turning webinars, customer stories, events, and internal data into useful assets. This includes thought leadership, industry reports, solution briefs, case studies, email nurture, social content, comparison and ROI materials, security and trust content, and sales enablement. The position also maintains competitive positioning, informs pricing and packaging decisions, measures content performance, and gathers buyer insights through sales calls and industry events.

The Product Marketing Lead will report directly to the Head of Enterprise GTM and partner with product teams, consumer-side brand and product marketing, and email, social, paid, and design teams. The position is based in San Carlos, California, with a hybrid work arrangement and is full-time.

Requirements

• At least 6 years of experience across B2B product marketing and content marketing.
• A portfolio demonstrating ownership of messaging frameworks or launch campaigns and personally written assets.
• Exceptional writing across long-form reports, case studies, landing pages, email, and social.
• Experience taking enterprise products or features to market end to end, including messaging, planning, assets, and cross-team coordination.
• Ability to build messaging from sales call listening, customer interviews, and direct conversations, and tailor value stories to different buying roles.
• Ability to turn raw materials such as webinar transcripts or feature specifications into publishable asset sets independently.
• Willingness to iterate quickly based on performance data and revise content without attachment.
• Daily use of AI tools for drafting, repurposing, and research while maintaining human judgment and quality standards.
• Comfort with ambiguity, two-week sprints, changing priorities, and an evolving market.

Nice To Haves

• Experience marketing to advertising, media, entertainment, or creative-industry buyers, or working within those industries.
• Experience at a company with both self-serve and sales-led motions, such as PLG to enterprise.
• Experience developing original research or data reports.
• Experience with HubSpot or similar CRM and marketing automation platforms.
• Hands-on use of AI image and video tools.

Responsibilities

• Own the go-to-market campaign for each enterprise-facing feature launch, including the launch plan, timeline, and team responsibilities.
• Develop launch messaging frameworks, including positioning, value propositions, and proof points tailored to different buyer types.
• Write launch assets such as blog posts, landing page copy, email announcements, ad copy briefs, and social copy.
• Participate in product and marketing weekly syncs to ensure enterprise launches are planned in advance.
• Co-build the enterprise content strategy and calendar, defining what to publish, for whom, at what cadence, and toward what goal.
• Create top-of-funnel thought leadership, gated assets, ebooks, and industry reports based on OpenArt data.
• Repurpose webinars, event talks, and customer stories into solution briefs, case studies, blog posts, email nurture, and social assets.
• Develop bottom-of-funnel comparison and ROI content, Business-versus-Enterprise plan materials, and security and trust content.
• Produce sales enablement materials, including one-pagers, pitch deck copy, objection-handling guides, and battle cards.
• Track the AI creative tools market and maintain competitive battle cards and pages.
• Clarify positioning for the Business and Enterprise plans, including when buyers should move from one plan to the other.
• Provide competitive and buyer input for pricing, packaging, and promotion decisions.
• Track content performance, including downloads, qualified leads, and influenced pipeline, and adjust content based on results.
• Join sales calls and industry events to learn directly from buyers and feed insights into messaging and content.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed