Product Marketing Lead

Bizzabo•Florida Ridge, FL

6d•$100,000 - $150,000

About The Position

Bizzabo is hiring a Product Marketing Lead to shape how buyers, sales teams, analysts, and internal AI agents understand its Event Experience Operating System. This lead role owns positioning, messaging, product launches, competitive strategy, sales enablement, and analyst relations across the platform, including agentic capabilities for organizers, attendees, and sponsors. The role works across Product, Sales, Account Management, and Marketing, and reports directly to the Co-founder and CMO. The Product Marketing Lead partners with Brand, Demand Generation, and Enablement while operating hands-on, with no layers between the role and the work. The role also maintains the messaging, product, and competitive knowledge used in Bizzabo’s Claude Skills and automates go-to-market workflows using AI. Success includes improving competitive win rates, bringing major releases to market with clear stories and trained sales representatives, driving customer adoption, strengthening analyst and peer-review presence, and maintaining trusted messaging for both employees and AI agents.

Requirements

At least 5 years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers, including experience as the lead or sole product marketer.
An AI-native approach to work, with experience using AI agents—ideally Claude—to automate real go-to-market workflows and examples of what was built.
A track record of positioning complex platforms for business and technical buyers and winning against an entrenched incumbent.
Strong sales enablement instincts, including creating field-used narratives and assets and checking their adoption.
Hands-on analyst relations experience, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation.
Excellent writing skills and the ability to make complex topics clear without making them generic.
Ability to work hands-on without a large team, set priorities, move quickly, and deliver.

Nice To Haves

Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in day-to-day work.
Experience in event technology, martech, or another platform sold to marketing teams.
Experience marketing agentic or AI-first products to enterprise buyers.
Experience with a three-sided value story involving organizers, attendees, and sponsors.
Fluency with Salesforce, HubSpot, and Gong, and comfort pulling data from them.

Responsibilities

Own positioning and messaging for the Event Experience Operating System and translate agentic capabilities into clear, provable value for enterprise event leaders.
Maintain a consistent product story across marketing and sales touchpoints.
Run product launches end to end, including the narrative, pricing and packaging input, launch plan, field readiness, and customer communication.
Own competitive intelligence on legacy event management platforms and newer point solutions; create battlecards, landmine questions, and objection-handling materials.
Conduct win/loss analysis to improve competitive strategy and materials.
Build sales enablement materials, including pitch narratives, demo storylines, one-pagers, and RFP content.
Partner with Sales and Solutions leadership to train the team and ensure new capabilities are sold.
Lead day-to-day analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and peer-review presence.
Work with Account Management to develop case studies, reference programs, and supporting metrics.
Drive existing-customer adoption through release communications, programs, and executive business review content.
Keep the messaging, product, and competitive knowledge used by Claude Skills current and use AI to automate go-to-market workflows.