Product Marketing Lead

Genesis • San Carlos, CA

3d

About The Position

Genesis is hiring a Product Marketing Lead to own the company’s positioning, messaging, and broader-market narrative as its robots enter production at scale. The role works with the Head of Marketing, engineering, and commercial teams to make technical concepts compelling and understandable while keeping public claims grounded in evidence. It will help differentiate model and hardware releases and turn deployments with strategic partners into credible customer stories.

The Product Marketing Lead will shape narratives for GENE model releases, Eno, and Genesis World; track developments across the robotics landscape; create buyer-facing commercial materials; and develop the company’s talent narrative. The role also includes reviewing public performance claims, coordinating evidence and technical review, and translating field failures and subsequent fixes into clear accounts of deployment improvements.

Requirements

• At least 5 years of product marketing or technical marketing experience, including ownership of positioning, messaging, and launches.
• Exceptional writing skills and a record of making difficult technical concepts compelling and easy to understand without changing their meaning.
• Sound technical judgment, ideally developed in AI, autonomy, or robotics.
• Clear understanding of the difference between a research result and a deployment claim, including the questions each requires before publication.
• Track record of connecting market research to decisions about differentiation, messaging, and commercial priorities.
• Strong working relationships with engineers and customer-facing teams, built through careful listening, accurate drafts, and reliable follow-through.
• Published work or launch materials that clearly demonstrate the candidate’s contribution, including their approach to evidence and technical review.

Nice To Haves

• Experience marketing industrial or logistics deployments and developing customer stories with strategic partners through technical and legal review.
• Familiarity with simulation and open-source research communities.
• Experience explaining automation’s effects on specific tasks and workers with direct answers and respect for the skill involved.

Responsibilities

• Own Genesis’s positioning and messaging, maintaining a narrative and evidence base for communicating with technical talent, investors, and industrial customers.
• Build launch narratives for GENE model releases, Eno, and Genesis World with technical owners, explaining what changed, why it matters, and what the evidence supports.
• Track the robotics landscape weekly, including model-first and integrated robot companies, and prepare concise briefs on significant developments to sharpen differentiation and value.
• Develop customer stories with strategic partners and deployment teams as robots enter production and scale; obtain customer approval and complete data-rights review before publication.
• Equip the commercial team with buyer-facing materials, including use-case explainers and competitive objection handling grounded in demonstrated capabilities.
• Develop the talent narrative with recruiting and technical teams, showing candidates the problems they could work on and the engineering decisions behind them.
• Review public performance claims for platform, operating conditions, speed, and level of autonomy, resolving gaps with the people who performed the work before publication.
• Turn field failures into useful evidence by tracing issues through evaluation and a model or hardware fix, then explaining what improved in deployment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed