Product Marketing Lead

Bizzabo•Boston, MA

6d•$100,000 - $150,000

About The Position

Bizzabo is hiring a Product Marketing Lead to shape how its Event Experience Operating System is understood by buyers, sales teams, analysts, and internal AI agents. The role owns positioning, messaging, product launches, competitive strategy, sales enablement, analyst relations, customer proof, and adoption across the platform, including its agentic capabilities for organizers, attendees, and sponsors. The position reports directly to Bizzabo’s Co-founder and CMO and works across Product, Sales, Account Management, and Marketing, with partners in Brand, Demand Generation, and Enablement. The successful candidate will lead go-to-market work from product narrative and launch planning through field readiness and customer communications. They will develop competitive intelligence and sales materials, manage analyst and peer-review relationships, build customer case studies and reference programs, and support adoption of new releases. They will also maintain the messaging, product, and competitive knowledge used by the company’s Claude Skills and apply AI to automate go-to-market workflows. Bizzabo describes itself as an Event Experience Operating System for enterprise organizations. Founded in 2011, the company is headquartered in New York, with offices in Montreal, Kyiv, and Tel-Aviv. The annual salary range for this role is $100,000–$150,000.

Requirements

At least 5 years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers, including experience as the lead or sole product marketer.
Experience using AI agents, ideally Claude, to automate real go-to-market workflows, with examples of work built.
A track record of positioning complex platforms for business and technical buyers and winning against an entrenched incumbent.
Strong sales enablement skills, including creating narratives and assets used by sales teams and checking their adoption.
Hands-on analyst relations experience, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation.
Excellent writing skills and ability to make complex topics clear without making them generic.
Ability to set priorities, work independently, and deliver in a lean team environment.

Nice To Haves

Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in day-to-day work.
Experience in event technology, martech, or another platform sold to marketing teams.
Experience marketing agentic or AI-first products to enterprise buyers.
Experience with a three-sided value story involving organizers, attendees, and sponsors.
Fluency with Salesforce, HubSpot, and Gong, and comfort extracting data from those tools.

Responsibilities

Own positioning and messaging for the Event Experience Operating System, including translating agentic capabilities into clear, supportable value for enterprise event leaders.
Partner with Product on product direction and lead go-to-market launches, including narrative, pricing and packaging input, launch plans, field readiness, and customer communications.
Own competitive intelligence on legacy event management platforms and newer point solutions; create battlecards, landmine questions, and objection-handling materials, and conduct win/loss analysis.
Create sales enablement materials, including pitch narratives, demo storylines, one-pagers, and RFP content; partner with Sales and Solutions leadership to train the team.
Lead analyst relations, including Forrester and Gartner relationships, evaluation submissions, briefings, and presence on peer-review sites.
Work with Account Management on case studies, customer reference programs, and metrics that substantiate company claims.
Partner with Account Management to drive existing-customer adoption through release communications, programs, and executive business review content.
Maintain the messaging, product, and competitive knowledge source used by Claude Skills and apply AI to automate go-to-market workflows.
Listen to sales calls and interview customers and lost prospects to understand why the company wins and loses.
Refresh competitive materials, take ownership of analyst evaluations and peer-review strategy, and deliver launches end to end.