Product Marketing Manager Lead, Consumer & Prosumer

Wispr Flow • San Francisco, CA

1d • $220,000 - $260,000

About The Position

Wispr is seeking a senior product marketer to lead how new products and capabilities are brought to consumers and prosumers. The initial priority is owning major launches, from customer understanding and positioning through coordinated execution and post-launch improvement. The role translates rapid innovation across products, platforms, and AI models into clear stories and compelling reasons for people to try, adopt, and continue using Wispr.

Reporting to the VP of Product Marketing, this hands-on role has substantial ownership and works closely with Product, Lab, and marketing channel leads. The person in this role develops strategy, writes messaging, makes decisions, and brings teams together to deliver launches.

Requirements

• Strong consumer instincts and understanding of how individuals discover products, decide what to try, and form new habits.
• Deep customer research skills, including uncovering user needs, motivations, and barriers and translating findings into positioning and messaging.
• Experience independently leading substantial product launches, including positioning, messaging, and cross-functional execution.
• Excellent writing and storytelling judgment, with the ability to explain technical capabilities clearly and memorably without overstating them.
• Exceptional organization and follow-through, including anticipating dependencies, surfacing tradeoffs early, and enabling partners to move forward.
• Ability to turn incomplete information into clear recommendations, test assumptions, and adjust as evidence changes.
• Hands-on approach and comfort writing drafts, interviewing customers, analyzing results, and solving execution problems.
• Experience moving quickly in a growing company with high standards and limited structure.

Nice To Haves

• Experience marketing a consumer product, prosumer tool, or software product that grows through individual adoption.
• Ability to demonstrate how previous work changed customer understanding or behavior and describe personal contributions.
• Experience in productivity software, AI, or product-led growth, or strong consumer marketing experience and ability to learn a technical product deeply.
• Interest in broad ownership spanning strategy and hands-on go-to-market work.

Responsibilities

• Lead major launches from customer insight through execution by defining the audience, customer problem, positioning, launch strategy, success measures, plans, owners, and dependencies.
• Own positioning and messaging for launched products, translating complex capabilities into clear customer benefits, differentiated stories, and credible proof.
• Research customers by speaking with users, studying product behavior and competitors, and partnering with Product to understand workflows, motivations, and adoption barriers.
• Write core messaging, launch briefs, and landing-page copy, and coordinate campaigns with Creative, Growth, Lifecycle, Social, Creators, and PR.
• Build alignment between Product and Marketing, maintain relationships with product managers and technical teams, respond to scope changes, and bring customer and market insights into product decisions.
• Work with Growth and Lifecycle to test messages and improve the journey from discovery to first value and repeat use; partner with release marketing on ongoing customer education.
• Improve launch processes through clear ownership and useful retrospectives, using data, customer feedback, and AI tools to improve quality and speed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed