Consumer Product Marketing Lead, Video

Meta•Los Angeles, CA

1d•$190,000 - $258,000

About The Position

Meta is seeking an experienced Consumer Product Marketing Lead to drive product marketing strategy for Discovery on Facebook. The role defines how people find and engage with content, creators, and experiences, shaping algorithmic and social discovery at scale. It leads complex, cross-functional initiatives spanning inbound market intelligence, product strategy influence, positioning, and go-to-market execution. The role is high-impact and highly visible, suited to a strategic marketer who thrives in ambiguity and is passionate about connecting people with content they love. The position leads marketing strategy for discovery surfaces across Meta apps, including Feed, Reels, and content recommendation experiences. It develops audience and market insights, influences product roadmaps, creates positioning and messaging, and leads launches. The role also represents the consumer within the Discovery product organization, presents strategic recommendations to senior leadership, and mentors product marketers.

Requirements

At least 10 years of experience in product marketing, focused on consumer-facing products and close partnership with product teams.
Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale.
Experience influencing product strategy and roadmap decisions through consumer insights, competitive analysis, and data-driven recommendations.
Experience leading cross-functional initiatives and presenting strategic recommendations to executive audiences.
Experience developing positioning, messaging, and integrated marketing campaigns for large-scale consumer product launches.

Nice To Haves

Experience leading and developing other product marketers in a matrixed organization.
Experience marketing algorithmic content discovery, social feed, or short-form video products, such as Reels, Feed, or equivalent surfaces.
MBA or graduate degree in a relevant field such as Marketing, Business, or Communications.
Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience applying AI-powered tools or personalization technologies to consumer product marketing workflows or campaign development.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.

Responsibilities

Define and lead product marketing strategy for Discovery surfaces across Meta apps, including Feed, Reels, and content recommendation experiences.
Develop audience and market insights to inform product strategy, surface prioritization, and positioning for discovery-related features and experiences.
Influence product roadmaps and feature development by synthesizing consumer research, competitive analysis, and behavioral data into actionable recommendations.
Develop positioning and messaging frameworks that communicate the value of Meta's discovery experiences to consumers, creators, and cross-functional partners.
Lead end-to-end go-to-market planning for major discovery product launches, including goal-setting, success metrics, integrated campaign development, and cross-functional coordination.
Partner with brand, channel, and growth marketing teams on outbound marketing strategies that drive awareness, engagement, and long-term retention on discovery surfaces.
Represent the consumer strategically within the Discovery product organization, ensuring user needs and market dynamics shape product decisions.
Develop and present executive-level narratives and strategic recommendations to senior leadership across product, marketing, and policy organizations.
Lead and mentor product marketers, establishing best practices for insight generation, go-to-market execution, and cross-functional collaboration.
Identify and frame complex, ambiguous problems across the discovery ecosystem and develop structured action plans that align stakeholders and drive measurable outcomes.