Consumer Product Communications Lead

OpenAI • San Francisco, CA

2d • $297,000 - $330,000

About The Position

OpenAI’s Product & Research Communications team helps people understand its technology, what it makes possible, and how to use it. The Consumer Product Communications Lead will shape how people understand and experience ChatGPT and OpenAI’s consumer-facing products. The role leads product communications strategy, launches, proactive campaigns, and management of the agency partner supporting this work.

The lead will develop a clear narrative for consumer products and bring it to life through compelling launches, useful demonstrations, and stories about how people use AI in everyday life. They will build momentum between announcements, find ways to reach new audiences, and earn the trust of product users. This is a hands-on communications leadership role requiring editorial judgment, creative ambition, autonomy, and close partnerships across the company.

Requirements

• Strong track record leading communications for consumer technology products, including major launches and proactive campaigns.
• Ability to turn complex product capabilities into clear, compelling stories without losing accuracy or overstating what the technology can do.
• Ability to combine strategic judgment with hands-on execution, including narrative development, pitch writing, and spokesperson preparation.
• Ability to build trusted cross-functional relationships, influence decisions, and help teams reach clear direction when perspectives differ.
• Strong editorial judgment and creative taste, with the ability to explain why a story, demonstration, or campaign will resonate and to improve work through specific feedback.
• Initiative, sound independent decision-making, and organization in a fast-moving environment.
• Experience managing agency partners and getting excellent work from combined internal and external teams.
• Understanding of consumer media and culture, care for the experience of early adopters and power users, and curiosity about how AI is changing people’s lives.
• Strong perspective, conviction, confidence, writing, and influence.
• Strong management skills.

Responsibilities

• Own the communications strategy and narrative for ChatGPT and consumer-facing products, connecting product developments to users’ interests.
• Lead product launches from strategy through execution, including positioning, messaging, media outreach, spokesperson preparation, and follow-through.
• Develop proactive campaigns showing how people use OpenAI products to learn, create, and solve everyday problems.
• Partner with Product, Research, Engineering, Marketing, Design, Legal, and other communications teams to shape plans, resolve tradeoffs, and communicate accurately.
• Build relationships with consumer and technology journalists, creators, and other voices who help people understand new technology.
• Direct the consumer communications agency partner by setting priorities, writing briefs, providing feedback, and holding the team accountable for quality and results.
• Write and edit launch materials, pitches, talking points, and other communications to a high standard of clarity, accuracy, and originality.
• Anticipate questions and concerns, bring audience feedback into planning, and assess whether campaigns improve understanding and earn trust.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed