Senior Manager, Consumer Communications

The Weather Company•New York, NY

1d•$165,000 - $185,000•Hybrid

About The Position

The Senior Manager of Consumer Communications serves as the dedicated communications business partner to The Weather Company's Consumer business, including weather.com, The Weather Channel app, Storm Radar, Weather Underground, and the advertising business across those properties. This high-visibility individual contributor role is embedded with Consumer leadership in New York and is part of the Integrated Communications team. It reports to the VP, Integrated Communications and currently has no direct reports. The role's primary focus is internal communications: working with Consumer leadership to clarify and communicate business strategy, objectives, organizational expectations, and changes. The position owns Consumer's internal communications strategy, including its cadence, channels, all-hands and leadership forums, leader communications counsel, and employee storytelling. It also partners with enterprise internal communications to keep the organization informed and connected to the broader company narrative. The role also owns communications strategy for major Consumer go-to-market and product moments, defining the stories told to the market and press. It works closely with external communications partners and agencies, Product and Lifecycle Marketing, and strategic and executive communications. The role brings internal and external communications together into a consistent narrative and measures whether employees understand the strategy and whether external stories are landing as intended. The successful candidate is expected to use AI thoughtfully and proactively to improve performance and work quality.

Requirements

At least 6 years of communications experience, with the majority in consumer or consumer technology, such as app, subscription, media, or platform businesses.
Experience running integrated internal and external communications for a company, business unit, or major product line.
Experience working directly with a leadership team to turn strategy into a repeatable narrative and orienting an organization through change, such as reorganizations, leadership transitions, or shifts in how the business works.
Experience owning internal communications as a core part of the role, including all-hands, leadership counsel, and the overall communications cadence.
Experience owning communications strategy for major product launches or brand moments end to end, with demonstrable results.
Ability to find and adapt stories for employees, leaders, executives, and press while maintaining a consistent underlying narrative.
Strong editorial judgment about what is genuinely earned-media worthy and the credibility to advise business partners accordingly.
Experience working effectively through a communications partner or agency, setting the desired story and quality standard without needing to place every story personally.
Comfort working in a fast-moving, evolving environment and building processes proactively.
Genuine interest in owning communications work for a business at this scale.
Ability and willingness to use AI thoughtfully and proactively in the work.

Nice To Haves

Experience with an ad-supported business or advertising trades.

Responsibilities

Serve as senior communications counsel to Consumer leadership, participating in planning and guiding stakeholders toward timely decisions.
Run communications processes and approval rhythms with clear recommendations and deadlines, and seek timely feedback from senior stakeholders.
Coordinate product and lifestyle marketing, PR, social, events, content, executive visibility, and internal communications into integrated plans.
Partner with Consumer leadership to sharpen business strategy into a clear, repeatable narrative and identify areas that need clarification.
Keep organizational objectives and expectations clear as they evolve, including what teams are working toward and how the organization works.
Own the Consumer organization’s internal communications strategy, including cadence, channels, and communications rhythm.
Lead Consumer all-hands and leadership forums, including the narrative arc, run of show, speakers, and follow-through.
Counsel and prepare Consumer leaders for internal communications, including announcements, organizational changes, and other sensitive moments.
Use internal storytelling to highlight product wins, customer moments, and the people behind the work.
Keep the Consumer organization informed through change in partnership with enterprise internal communications.
Own communications strategy for major Consumer go-to-market and product moments from kickoff through post-launch.
Define Consumer’s external story and priorities, partnering with the external communications lead and agency responsible for media relations and placement.
Partner with Product and Lifecycle Marketing on launches, owning the market and press narrative about why products and features matter.
Build external visibility for Consumer leaders with the strategic and executive communications lead.
Maintain a consistent core narrative across employee and external communications, adapted for each audience.
Measure employee understanding of strategy and objectives and assess whether external stories are landing as intended; use findings to refine future plans.
Use AI thoughtfully and proactively to accelerate performance, improve work quality, and explore new possibilities.

Benefits

Flexible Time Off program.
Hybrid work model.
Variety of medical insurance options, including $0-cost employee premium coverage.
Benefits effective on the first day of employment, including a competitive 401(k) match with no vesting requirement and national health, dental, and vision plans.
Progressive family plan benefits.
Opportunity to work for a global, industry-leading technology company.
Impactful work in a collaborative environment.

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