Consumer Marketing - Growth Lead

Intuition Robotics • San Francisco, CA

4d

About The Position

Intuition Robotics is seeking a Consumer Marketing Growth Lead to drive growth for ElliQ’s direct-to-consumer channel as the company expands its US offerings. Reporting directly to the Chief Strategy Officer, this role owns user acquisition, growth, creative, and content. It combines creative storytelling, data-driven decision-making, and hands-on execution to increase awareness, acquisition, and user retention.

The role is responsible for developing and executing a multi-channel growth strategy, managing paid acquisition and media budgets, creating and optimizing marketing content, and implementing lifecycle campaigns. The Growth Lead will use analytics and testing to improve performance, collaborate with product and customer success teams to refine user journeys, and explore new channels and approaches. This is an opportunity to shape the consumer growth strategy of a fast-growing Physical AI company whose ElliQ companion robot supports older adults’ well-being and independence.

Requirements

• At least 3–5 years of experience in consumer marketing, growth, or user acquisition, with proven expertise in consumer electronics or subscription business models.
• Strong analytical skills and a data-driven mindset, including expertise in A/B testing, analytics, and performance tracking.
• Experience with user acquisition, ad buying, and managing agency relationships.
• Experience working with media-buying and campaign agencies and managing ad buys and performance optimization across Meta, Google, TikTok, and OpenAI.
• Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid ads.
• Proficiency with CRM and marketing automation tools; examples include Klaviyo, Shopify, Looker, and Google Analytics.
• Ability to manage complex projects effectively across cross-functional teams.
• Self-starter with a proactive approach and eagerness to learn and improve.
• Customer-first mentality and a passion for helping people, especially older adults.
• Creative, entrepreneurial, action-oriented, and comfortable moving between strategy and execution in a fast-paced, high-growth environment.

Responsibilities

• Drive full-stack execution across multiple domains to achieve revenue targets for the direct-to-consumer business.
• Develop and execute ElliQ’s multi-channel growth strategy to drive awareness, lead generation, and user acquisition.
• Identify and use effective channels across paid media, email, influencers, social, print, audio, TV, and communities; continuously test and optimize reach, engagement, and return on investment.
• Oversee media buying and budget allocation, refining advertising efforts to improve conversion rates.
• Create and optimize content and messaging for paid ads, websites, landing pages, newsletters, social media, email, and affiliate channels.
• Implement automated lifecycle marketing campaigns tailored to user behavior and engagement.
• Build and manage marketing analytics and reporting to support data-driven decision-making.
• Collaborate with product and customer success teams to align growth initiatives and improve the user experience.
• Monitor industry trends, test new channels, and apply best practices to improve performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed