Growth Marketing Lead

The Medicine Box

4d

About The Position

Medicine Box is seeking a Growth Marketing Lead to turn customer insights into measurable business growth. The role focuses on retaining customers, reactivating those who have not visited recently, and encouraging repeat visits and referrals. The company’s AI operating system, AIOS, supports campaign planning, messaging, analysis and reporting; the lead will use these tools while applying marketing judgment, directing customer outreach and taking ownership of outcomes.

The position owns key growth measures and runs retention and win-back programs based on AIOS-supported campaigns and customer insights. It also includes coaching the salesperson responsible for customer outreach, reviewing weekly performance dashboards, testing campaign effectiveness, collaborating with store leadership and technical partners, ensuring communications follow consent and approval requirements, and providing updates on results and priorities.

Requirements

• Daily, hands-on use of AI tools, with concrete examples of improving a workflow or business result.
• Experience owning and achieving a measurable growth, retention or revenue target.
• Experience with customer loyalty, CRM segmentation, reactivation or repeat-purchase programs.
• Ability to coach a salesperson, address performance gaps and hold people accountable respectfully.
• Confidence interpreting dashboards, checking assumptions and turning data into action.
• Sound judgment when reviewing AI-generated recommendations and content.
• Strong organization, initiative and adaptability in a growing, owner-led business.
• Fluency in French and English.

Responsibilities

• Own key growth measures, including customer reactivation, second visits, referrals, the reachable customer base and recovered gross profit.
• Run customer retention and win-back programs using AIOS-supported campaigns and customer insights.
• Manage and coach the salesperson responsible for customer outreach, setting clear targets and following through on performance.
• Review weekly dashboards, identify gaps and decide what to improve, stop or test next.
• Use controlled tests to assess whether campaigns generate additional visits and profitable sales.
• Work with store leadership and technical partners to implement campaigns and improve the tools supporting them.
• Ensure customer communications follow approved messaging, consent requirements and internal approval processes.
• Provide clear updates on results, priorities, blockers and decisions needed.

Benefits

• Performance bonus tied to measurable outcomes.
• Access to evolving AI tools.
• Autonomy and room to improve how the company works.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed