Growth Marketing Lead

Clients Blackbox, Inc.•Odessa, TX

4h•$90,000 - $125,000•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. The agency helps financial advisors grow their practices by generating qualified appointments with high-net-worth prospects, using a video sales letter methodology that has generated more than $45 billion in AUM pipeline. The company is in a major growth period and is seeking a senior, hands-on performance marketer to own client performance across media buying, strategy, messaging, creative testing, and client communication. The role owns a portfolio of client accounts end to end, including client conversations, Meta campaign performance, direct-response copy and video sales letter scripts, testing strategy, and funnel diagnostics. The Growth Marketing Lead reports to the Associate Director of Operations and is directly accountable for client performance, relationships, and retention. The position combines paid media management with client strategy, copy and creative development, and tracking and funnel execution. The successful candidate takes ownership when performance drops, investigates causes, makes data-based decisions, communicates performance issues clearly, and acts with a high level of accountability. The role includes paid time off, training and development, work from home, a flexible schedule, and a performance bonus.

Requirements

At least 5 years of hands-on paid media experience, with substantial Meta advertising responsibility.
Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
Proven ability to manage campaigns toward defined performance targets while supporting client retention.
Strong direct-response copywriting skills, including ad copy and scripts.
Experience developing and testing creative concepts, hooks, angles, and messaging.
Experience with conversion tracking, pixels, and basic marketing automation.
Strong communication, organization, analytical, and problem-solving skills.

Nice To Haves

Financial services marketing experience.
Lead-generation and appointment-setting campaign experience.
Video sales letter marketing experience.
High-ticket or considered-purchase funnel experience.
Performance marketing agency experience.
Direct-response advertising experience.
For candidates seeking the upper compensation range ($115K+): hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from creative contributions.
Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred, particularly for candidates seeking the upper compensation range.

Responsibilities

Own a portfolio of client accounts and serve as the primary strategic point of contact.
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
Translate performance data into clear recommendations and strategic decisions.
Build client relationships that support retention, renewals, and referrals; proactively identify and address account risks and opportunities.
Build, launch, and optimize Meta lead-generation and appointment-booking campaigns.
Manage campaign budgets, audiences, bid strategies, account structure, and creative testing.
Monitor daily performance against cost-per-appointment and other acquisition metrics.
Diagnose underperforming campaigns and determine changes most likely to improve results.
Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
Write direct-response ad copy and video sales letter scripts for financial services audiences.
Develop hooks, angles, offers, and messaging variations for testing, and use performance data to generate creative and messaging hypotheses.
Collaborate with video editors and provide clear creative direction.
Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
Set up and troubleshoot tracking, Meta pixels, and conversion events.
Configure Calendly integrations, Zapier automations, and lead-routing workflows.
Identify and resolve technical issues between advertising platforms and client systems.
Evaluate media, messaging, tracking, and lead flow to identify the source of funnel problems.
Investigate performance declines, identify likely causes, develop strategies, and take action.