Growth Marketing Lead

BrightAI Corporation

About The Position

BrightAI is a physical AI company serving essential infrastructure operators in water, power, oil and gas, and industrial markets. Its Stateful platform combines devices, existing telemetry and foundation models to help operators understand asset conditions, predict failures and act before problems affect people or operations. The platform operates across more than 50,000 operational locations. The Growth Marketing Lead owns growth across the customer journey, from discovery and qualified evaluation through customer value, adoption and expansion. This senior individual contributor sets strategy and priorities across paid, organic, conversion and lifecycle programs and executes much of the work hands-on, including data, automation and AI-assisted workflows. The role partners with product marketing, design, sales, Customer Success and Product, and reports to the Head of Marketing.

Requirements

Demonstrated results in paid acquisition and lifecycle or cross-journey programs, with outcomes connected to pipeline or customer value.
Deep expertise in one or two growth areas and practical competence in SEO, AEO and conversion optimization, with the judgment to prioritize across the rest of the funnel.
Experience marketing to enterprise B2B buyers with complex buying groups, long sales cycles and imperfect attribution.
Fluency with analytics instrumentation, CRM and marketing automation systems, and building workflows with APIs and webhooks.
Ability to evaluate programs based on qualified pipeline, engagement and retention before scaling based on clicks, impressions or lead volume.
Clear communication and strong partnership with product marketing, design, sales, Customer Success and Product.

Nice To Haves

SQL or Python skills for analysis and data work.
Account-based marketing experience with enterprise target accounts.
Experience in industrial, energy, utilities or other infrastructure markets.

Responsibilities

Own growth strategy, budget and prioritization across acquisition, engagement and retention, and explain investment and testing decisions.
Run paid search, paid social and retargeting programs, including platforms such as Google and LinkedIn, with audiences, offers and creative tailored to segments and buying roles.
Grow organic discovery through SEO and answer engine optimization (AEO), partnering with product marketing on content priorities and web owners on technical discoverability.
Improve conversion across the website, campaign landing pages, forms, calls to action and key journeys; prioritize experiments by expected impact and use sound judgment when traffic is too low for clean statistical tests.
Build email nurture and segmentation programs using behavioral and account signals to educate prospects and re-engage those not ready to talk.
Partner with Customer Success, Product and Sales to design lifecycle programs for onboarding, adoption, sustained engagement, reactivation, retention and expansion, using customer and account signals where available.
Extend reach through content distribution, webinars, partner campaigns and account-based programs where appropriate, coordinating channels to create coherent account journeys.
Build and maintain go-to-market systems, including CRM and marketing automation, enrichment, audience creation, scoring, routing and sales handoff, plus suitable integrations through APIs, webhooks or low-code tools.
Use AI tools for audience research, creative variations, personalization, analysis and production, applying human judgment to quality, accuracy, privacy and permissions.
Own tracking and reporting on qualified pipeline, conversion, engagement and adoption, and contribution to retention and expansion; distinguish attribution estimates from measured lift and avoid causal conclusions from small samples.