Growth Marketing Lead

Commure•Mountain View, CA

4d•$200,000 - $230,000

About The Position

Commure is hiring a senior, hands-on Growth Marketing Lead to build and operate its growth engine. The role owns the system, marketing technology, experiments, and execution that turn market signals into pipeline, with net-new marketing qualified leads (MQLs) as the primary outcome. The lead is accountable for MQL results and works closely with Sales, RevOps, Product, and Brand. The role includes designing and optimizing paid advertising across search, social, programmatic, and video; building demand generation and full-funnel programs; and scaling existing marketing foundations into repeatable processes and channel playbooks. It also owns growth measurement and analytics, including funnel instrumentation, attribution, dashboards, and reporting. The Growth Marketing Lead sets priorities and operating rhythms, maintains an experiment backlog and roadmap, and aligns cross-functional partners around growth goals.

Requirements

Senior, hands-on experience building integrated growth programs in B2B SaaS.
Demonstrated ownership of an MQL or pipeline target and accountability for net-new business outcomes.
Deep hands-on experience building and optimizing advertising across paid search, paid social, and programmatic platforms.
Experience scaling an early-stage marketing foundation into a repeatable, high-output growth system.
Ability to instrument a funnel and produce high-conversion briefs and other tangible marketing deliverables.
Ability to design usable processes, taxonomies, and operating cadences.
Ability to influence without authority, move quickly with incomplete information, and maintain high standards.
A bias toward building and creating solutions where none exist.

Nice To Haves

Healthtech experience.
Experience building account-based marketing programs with Enterprise and Mid-Market Sales.
Experience running product-led and sales-led motions in parallel.
Experience working with data science on incrementality testing or advanced attribution.
Experience scaling performance creative across channels, including briefing, asset libraries, and structured testing.

Responsibilities

Design, build, and continuously optimize advertising across paid search, paid social, programmatic, and video, with measurable pipeline contribution.
Develop audience segmentation, bidding strategies, creative rotation, budget allocation, landing page pairings, offers, and conversion pathways.
Execute campaigns directly within advertising platforms and use experiments to improve performance.
Own net-new MQL generation and build the demand generation engine from first touch through sales-ready handoff.
Define and enforce MQL quality standards with Sales and RevOps; establish routing logic, service-level agreements, and feedback loops.
Report on MQL volume, velocity, cost per MQL, and downstream conversion, and use results to guide channel and program investment.
Scale existing brand, positioning, channel, and playbook foundations into repeatable growth processes, campaign architectures, channel playbooks, and asset libraries.
Build the tooling, measurement, creative, and operational infrastructure needed to scale effective programs while preserving efficiency and brand alignment.
Design and own full-funnel growth across paid media, SEO, content, web, account-based marketing, partnerships, and referrals.
Build experimentation infrastructure and run rapid learning cycles; identify new channels and develop playbooks before scaling investment.
Instrument the growth funnel across Salesforce, HubSpot, GA4, Webflow or other CMS, and attribution or business intelligence tools.
Partner with RevOps and Analytics on taxonomy, data hygiene, experimentation frameworks, and attribution models.
Build dashboards and reporting that provide timely performance visibility and translate results into insights, actions, and investment guidance.
Serve as the directly responsible individual for growth by setting strategy, running the operating cadence, and aligning Sales, RevOps, Product, and Brand.
Influence cross-functional stakeholders without line authority, maintain a transparent roadmap and experiment backlog, and communicate trade-offs and learnings.