Growth Marketing Lead

Rippling•San Francisco, CA

5h•$146,400 - $244,000•Onsite

About The Position

We're hiring a Growth Marketing Lead to build and scale the growth engine for Rippling IT. This is not a traditional marketing role. You'll combine buyer obsession, technical depth, analytical rigor, and GTM creativity to turn our IT buyer context into repeatable growth strategies across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launch motions. The world of IT has changed. The average employee now operates alongside dozens of AI tools and unreviewed OAuth grants. Shadow AI has become the new Shadow IT, with a far larger blast radius. The legacy IT stack — identity, MDM, ticketing, compliance as separate point tools — can't keep up. Rippling IT is the IT infrastructure for the AI era: one platform that unifies identity, devices, and compliance on a single data graph, so policy is set once and enforced everywhere, for every employee and every agent. It is one of Rippling's most strategic and fastest-growing business lines, with an ambitious set of launches planned for the coming months. This person will partner closely with Marketing, Sales, RevOps, BizOps, Product, and the IT GM. The job is to diagnose where growth is bottlenecked, build the system or play to unlock it, and then scale that motion through the teams already on the field. The bar is someone who can get deep into the weeds without getting stuck there: prioritize sharply, influence across functions, and turn analysis into shipped GTM motion.

Requirements

Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company; exact title matters less than demonstrated range and impact
Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems, not just dashboards or recommendations
A track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams
Excellent analytical judgment, with the ability to go deep without getting trapped in analysis or local optimization
Strong cross-functional influence: you can get work done through people you do not directly manage across sales, marketing, ops, product, and leadership
High clock speed, low ego, and a bias toward action in ambiguous, fast-changing environments
A clear, demonstrated point of view on AI in GTM, not as a buzzword, but as something you're using daily to change how growth work gets done

Responsibilities

Develop a deep, ongoing understanding of the IT buyer through customer conversations, sales calls, win/loss analysis, product usage, competitive research and funnel data, using those insights to continuously reshape the GTM strategy
Own high-leverage growth programs for Rippling IT from problem diagnosis and buyer insight through testing, measurement, and scaled rollout
Turn validated IT buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels
Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation
Identify funnel and pipeline bottlenecks, then partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them
Partner with cross-sell marketing to develop plays that convert HR and Finance customers into IT customers
Partner with product marketing and demand generation on launches for an ambitious roadmap of path-breaking IT products
Move fluidly between strategy and execution: build the model, write the brief, inspect the data, pressure-test the message, and push the work across the finish line
Make the central IT GTM team more effective by creating repeatable systems, playbooks, and experiments that can scale 10x across many areas