Product Led Growth Marketing Lead

Dynatrace • Detroit, MI

2d

About The Position

As the Strategic Marketing Operations Manager, Product-Led Growth (PLG), you will be at the forefront of driving Dynatrace’s PLG strategy within the Marketing organization. This is a high-impact, high-visibility role where you’ll collaborate across Product, Marketing, Sales, and other stakeholder teams to design and scale programs that accelerate signups, activation, adoption, and retention. You’ll define the vision, set success metrics, and lead the go-to-market strategy, while empowering a small but dynamic team to execute with precision and creativity.

Requirements

• 7+ years in growth, lifecycle, or demand marketing, with a strong preference for experience in product-led growth (PLG).
• Skilled at working across marketing, product, and sales to align teams and deliver impactful outcomes.
• Demonstrated success in driving measurable growth across acquisition, activation, adoption, and monetization.
• Deep experience in experimentation, funnel optimization, and leveraging data to inform strategies and decisions.
• Strong leadership and influencing skills, with a proven ability to manage and mentor high-performing teams in cross-functional environments.

Responsibilities

• Define and drive Dynatrace’s PLG strategy, ensuring seamless integration with our broader go-to-market (GTM) approach.
• Partner with Product to instrument and refine the product funnel, driving outcome Whaes from signups to activation, adoption, and monetization.
• Take accountability for key growth KPIs, including trial and Playground signups, activation rates, free-to-paid conversions, expansion, and lead volume.
• Develop and manage a robust experimentation roadmap, testing and optimizing areas like signup conversion, lifecycle marketing programs, and user engagement.
• Build dashboards and deliver compelling insights to executives, showcasing PLG performance, learnings, and opportunities for growth.
• Lead and mentor Growth Marketing Managers, fostering a culture of innovation, collaboration, and results.

Benefits

• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed