Growth Marketing Lead

Anthropic•San Francisco, NY

3d•Hybrid

About The Position

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO. We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.

Requirements

Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently
Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams
Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists
Reason from first principles, push through blockers and ship, and bring partner teams along while you do it
Communicate clearly in writing and can explain marketing performance to non-marketers and executives
Technical background or ability to work effectively with engineering teams
Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic's mission

Nice To Haves

Have marketed to developers or other technical audiences, or worked on an AI product
Experience across both SEO and lifecycle, in addition to performance marketing
Experience working on products with dual B2C and B2B funnels
Experience working on consumer subscription businesses
Founder background

Responsibilities

Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
Build campaigns and programs for consumers, developers, and businesses
Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand
Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions
Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click
Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international
Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team