Growth Marketing Lead
About The Position
Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of its brands. This general manager role owns the brand’s P&L and growth engine, including creative strategy, online and offline channel management, and social commerce across TikTok Shop and affiliate. The Growth Marketing Lead determines what the brand creates, where it invests, and how it scales, and is accountable for results. The role sets the brand’s growth strategy and leads a team that may include channel managers, a Creative Strategist, a Social Commerce Lead, and an Offline Lead. It partners with central creative production, demand and strategy, and community teams, as well as brand marketing, DTC and ecommerce, product, retail, and finance. The working model is in-office Tuesday through Thursday at Mammoth Brands’ SoHo office.
Requirements
- 8 to 12 years of experience in DTC growth or performance marketing.
- Direct ownership of a brand’s or business line’s P&L and growth targets.
- Hands-on fluency in paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels.
- Ability to engage deeply with channel managers and evaluate channel performance beyond dashboard review.
- Strong creative judgment and ability to explain why performance creative works.
- Experience leading a team across disciplines.
- Commercial acumen, including comfort with unit economics, contribution margin, and budget trade-offs.
- Ability to bring urgency and structure and build relationships in a matrixed organization.
Responsibilities
- Own the brand’s P&L and growth targets for revenue, new customers, and CAC, and develop annual and monthly plans to meet them.
- Set channel mix and budget allocation within the budget envelope agreed with Demand & Strategy.
- Prepare the brand’s growth narrative for monthly business reviews and EBRs, explaining performance and planned changes.
- Set the brand’s creative strategy and creative territories, evolving them based on performance data and the product roadmap.
- Approve monthly creative allocation proposals and provide final sign-off on performance creative.
- Own channel strategy and performance across online and offline channels, including DTC paid media.
- Allocate budgets and hold channel managers accountable for launch quotas, spend efficiency, and testing discipline.
- Own social commerce growth across TikTok Shop and affiliate, including how the shop works alongside DTC and retail and which launches and hero products to prioritize.
- Ensure the Social Commerce Lead has the budget, inventory, creator support, and content needed to grow the shop.
- Set creator direction in partnership with the central Community team.
- Lead the brand pod, establish clear ownership and operating cadences, and enable the team to work independently.
- Hire, develop, and retain the team.
- Partner with brand marketing, DTC and ecommerce, product, retail, and finance, translating launch calendars, retail moments, and brand priorities into the growth plan.
- Approve brand fit on creator deals over $10,000.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k) match
- Equity in Mammoth Brands
- Flexible time off
- Flexible working hours
- Learning and development stipend
- Sabbatical leave after 5, 10, and 15 years of service
- Fully paid parental leave: 20 weeks for parents who give birth and 16 weeks for all other paths to parenthood
- In-person and virtual events, including happy hours, team-building events, and parties
- Free products from Mammoth Brands’ family of brands
- SoHo office amenities, including bagels on Wednesdays, lunch on Thursdays, and stocked kitchens with snacks, coffee, and drinks
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
