Growth Marketing Lead

Harry's•New York, NY

3h•$177,200 - $250,000•Hybrid

About The Position

Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of its brands. This is a general manager role with ownership of the brand’s P&L and the levers that drive it, including creative strategy, online and offline channel management, and social commerce across TikTok Shop and affiliate. The lead determines what the brand makes, where it invests, and how quickly it scales, and is accountable for results. The role sets the brand’s growth strategy and leads a team that may include channel managers, a creative strategist, a social commerce lead, and an offline lead. The Growth Marketing Lead partners with central creative production, demand and strategy, and community teams, as well as brand marketing, DTC and ecommerce, product, retail, and finance. The position is based on Mammoth Brands’ in-office working model: Tuesday, Wednesday, and Thursday at its SoHo office. The company looks for people who are curious about AI and willing to experiment with it in their day-to-day work. It provides tools, training, and space to build fluency with the technology.

Requirements

8 to 12 years of experience in DTC growth or performance marketing.
Direct ownership of a brand’s or business line’s P&L and growth targets.
Hands-on fluency across paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels.
Ability to go deep on channel performance with channel managers, not just review dashboards.
Strong creative judgment, including the ability to recognize and explain effective performance creative.
Experience leading a team across disciplines.
Commercial acumen, including comfort with unit economics, contribution margin, and budget-constrained trade-offs.
Ability to bring urgency and structure and build relationships in a matrixed organization.

Responsibilities

Own the brand’s P&L and growth targets for revenue, new customers, and CAC, and develop annual and monthly plans to achieve them.
Set channel mix and budget allocation within the envelope agreed with Demand & Strategy.
Build the brand’s growth narrative for monthly business reviews and EBRs, explaining what is working, what is not, and what will change.
Set the brand’s creative strategy and creative territories, evolving them using performance data and the product roadmap.
Approve the monthly creative allocation proposed by the Creative Strategist, including territory and style split.
Maintain the creative quality bar and provide final sign-off on the brand’s performance creative.
Own channel strategy and performance across online and offline channels, including DTC paid media.
Allocate channel budgets and hold channel managers accountable for launch quotas, spend efficiency, and testing discipline.
Own social commerce growth across TikTok Shop and affiliate, and determine how the shop fits alongside DTC and retail, including launch and hero-product priorities.
Hold the Social Commerce Lead accountable for shop growth and ensure access to budget, inventory, creator support, and content.
Set creator direction for the brand with the central Community team, which manages creator recruitment and the creator community.
Lead the brand pod, set clear ownership, cadences, and accountability, and enable the team to operate independently.
Hire, develop, and retain the team.
Partner with brand marketing, DTC and ecommerce, product, retail, and finance as the growth counterpart.
Translate launch calendars, retail moments, and brand priorities into the growth plan.
Approve brand fit on creator deals over $10K.

Benefits

Medical, dental, and vision coverage.
401k match.
Equity in Mammoth Brands.
Flexible time off and working hours.
L&D stipend.
Sabbatical leave: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years.
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood.
In-person and virtual events, including happy hours, team-building events, and parties.
Free products from the company’s family of brands.
Office amenities include bagels on Wednesdays, lunch on Thursdays, and kitchens stocked with snacks, coffee, and drinks.