Growth Marketing Lead

Lume Deodorant•New York, NY

2h•$177,200 - $250,000•Onsite

About The Position

Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of its brands. This general manager role owns the brand’s P&L and growth targets, including revenue, new customers, and customer acquisition cost (CAC). The role sets growth strategy, channel mix, budget allocation, creative strategy, and social commerce priorities, and is accountable for performance across online and offline channels. The Growth Marketing Lead manages a brand pod that may include Social Commerce Lead, Channel Manager(s), Creative Strategist, and an Offline Lead. The role partners with central creative production, demand and strategy, and community teams, as well as brand marketing, DTC and ecommerce, product, retail, and finance. The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday at its SoHo office.

Requirements

8 to 12 years of experience in DTC growth or performance marketing.
Direct ownership of a brand’s or business line’s P&L and growth targets.
Hands-on fluency across paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels.
Ability to work in depth with channel managers, rather than only reviewing dashboards.
Strong creative judgment and the ability to explain why performance creative works.
Experience leading a team across disciplines.
Commercial acumen, including comfort with unit economics, contribution margin, and budget-constrained trade-offs.
Ability to bring urgency and structure and build relationships in a matrixed organization.

Responsibilities

Own the brand’s P&L and growth targets for revenue, new customers, and CAC, along with annual and monthly plans.
Set channel mix and budget allocation within the budget envelope agreed with Demand & Strategy.
Present the brand’s growth narrative in monthly business reviews and EBRs, including performance, issues, and planned changes.
Set the brand’s creative strategy and creative territories, evolving them based on performance data and the product roadmap.
Approve proposed monthly creative allocations and provide final sign-off on the brand’s performance creative.
Own channel strategy and performance across online and offline channels, including DTC paid media.
Set budget priorities and hold channel managers accountable for launch quotas, spend efficiency, and testing discipline.
Own social commerce growth across TikTok Shop and affiliate, including how the shop fits alongside DTC and retail and which launches and hero products to prioritize.
Ensure the Social Commerce Lead has the budget, inventory, creator support, and content needed to grow the shop.
Set creator direction with the central Community team, which manages creator recruitment and the creator community.
Lead the brand pod, establish clear ownership, operating cadences, and accountability, and enable the team to work independently.
Hire, develop, and retain the team.
Partner with brand marketing, DTC and ecommerce, product, retail, and finance, translating launch calendars, retail moments, and brand priorities into the growth plan.
Approve brand fit on creator deals over $10,000.

Benefits

Medical, dental, and vision coverage.
401(k) match.
Equity in Mammoth Brands.
Flexible time off and working hours.
L&D stipend.
Sabbatical leave: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years.
Paid parental leave: 20 fully paid weeks for parents who give birth, or 16 fully paid weeks for all other paths to parenthood.
In-person and virtual events, including happy hours, team-building events, and rooftop parties.
Free products from the company’s family of brands.
SoHo office amenities include bagels on Wednesdays, lunch on Thursdays, and kitchens stocked with snacks, coffee, and drinks.