Growth Marketing Strategy Lead

Waymo•Mountain View, CA

10h•$249,000 - $307,000•Hybrid

About The Position

Waymo is an autonomous driving technology company focused on building the Waymo Driver and expanding access to mobility. The Marketing team connects people with Waymo’s autonomous driving technology, builds the brand and societal acceptance of autonomous driving, and supports go-to-market initiatives that grow the business and user base. The Growth Marketing Strategy Lead will set the strategic direction for a team focused on product adoption, use case growth, and market expansion. The role leads marketing strategy and execution for U.S. market launches and service area expansions; develops customer segmentation, growth strategies, and plans for existing and emerging product use cases; and informs market growth decisions through analysis of performance, customer behavior, and competition. The position also shapes loyalty marketing and establishes measurement frameworks and performance goals to evaluate initiatives and drive business results. This is a hybrid, full-time role reporting to the Director of Product & Growth Marketing. Occasional travel to active Waymo cities is expected for research and immersion, partner meetings, and planning with local teams. The expected base salary range is $249,000–$307,000 USD. Employees are eligible to participate in a discretionary annual bonus program, equity incentive plan, and company benefits program, subject to eligibility requirements.

Requirements

15+ years of experience in growth marketing, business strategy, product marketing, or related functions within consumer technology.
Experience leading high-performing teams, setting strategic direction, and delivering measurable business outcomes.
Exceptional analytical and commercial judgment, including the ability to diagnose business performance, understand growth drivers and constraints, evaluate investment tradeoffs, and translate complex data into strategies with measurable impact.
Demonstrated success developing marketing strategies that drive product adoption and sustained growth using customer segmentation, behavioral insights, and an understanding of customer engagement drivers.
Proven ability to influence and collaborate across Product, Operations, Finance, Analytics, and Marketing to align priorities and execute complex initiatives.
Strong strategic leadership and communication skills, including navigating ambiguity, balancing long-term strategy with near-term execution, and influencing senior executives through clear, data-driven recommendations.

Nice To Haves

Experience at a ride-hailing, marketplace, or app-based B2C company.
Concrete marketing experience driving adoption of emerging technologies or new consumer behaviors, particularly where building understanding and trust is critical.
Track record across both established and early-stage products or markets.
Ability to balance long-term strategic thinking with near-term execution as business and product needs evolve.

Responsibilities

Set the vision and strategic direction for a high-performing growth marketing team focused on product adoption, use case growth, and market expansion.
Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions in partnership with Product, Operations, and other Marketing teams.
Partner with Product and cross-functional teams to identify opportunities for existing and emerging use cases and develop customer segmentation, growth strategies, and marketing plans.
Build a team with a deep understanding of market performance, customer behavior, and competitive dynamics to diagnose growth challenges, identify opportunities, and prioritize marketing initiatives.
Shape and evolve loyalty marketing programs to increase customer engagement, frequency, and long-term retention.
Establish measurement frameworks and performance goals for growth marketing initiatives, using data and experimentation to evaluate effectiveness, prioritize investments, and drive measurable business results.