Growth Marketing Lead

Mammoth Brands•New York, NY

4h•$177,200 - $250,000•Hybrid

About The Position

Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of its brands. This general manager role owns the brand’s P&L and growth targets, including revenue, new customers, and customer acquisition cost (CAC), as well as the plans and decisions that drive them. The Lead sets the growth strategy, manages channel mix and budget allocation within the agreed budget, and reports on performance and changes through monthly business reviews and EBRs. The role owns creative strategy and performance creative approval, channel strategy and performance across online and offline channels, and social commerce growth across TikTok Shop and affiliate. The Lead decides how social commerce fits alongside DTC and retail, prioritizes launches and hero products, and partners with the central Community team on creator direction. They lead a brand pod comprising social commerce, channel, creative, and—where applicable—offline leads, while partnering with central creative production, demand and strategy, community, brand marketing, DTC and ecommerce, product, retail, and finance teams. The position is based on Mammoth Brands’ in-office working model in its SoHo office on Tuesdays, Wednesdays, and Thursdays. The company describes a culture that values curiosity about AI and experimentation with AI tools. The base salary hiring range is $177,200–$250,000, with the final offer based on location, skills, and experience.

Requirements

8 to 12 years of experience in DTC growth or performance marketing.
Direct ownership of a brand’s or business line’s P&L and growth targets.
Hands-on fluency in paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels.
Ability to work in depth with channel managers, not only review dashboards.
Strong creative judgment and ability to articulate why performance creative works.
Experience leading a team across disciplines.
Commercial acumen, including comfort with unit economics, contribution margin, and budget-constrained trade-offs.
Ability to bring urgency and structure and build relationships in a matrixed organization.

Responsibilities

Own the brand’s P&L and growth targets for revenue, new customers, and CAC, and develop annual and monthly plans to achieve them.
Set channel mix and budget allocation within the budget agreed with Demand & Strategy.
Prepare the brand’s growth narrative for monthly business reviews and EBRs, explaining performance and planned changes.
Set creative strategy and creative territories, evolving them based on performance data and the product roadmap.
Approve the monthly creative allocation proposed by the Creative Strategist and give final sign-off on performance creative.
Own channel strategy and performance across online and offline channels, including DTC paid media.
Allocate channel budgets and hold channel managers accountable for launch quotas, spend efficiency, and testing discipline.
Own social commerce growth across TikTok Shop and affiliate, including how the shop fits alongside DTC and retail and which launches and hero products to prioritize.
Hold the Social Commerce Lead accountable for shop growth and ensure access to budget, inventory, creator support, and content.
Set creator direction with the central Community team, which handles creator recruitment and the creator community.
Lead the brand pod, establish ownership and operating cadences, and enable the team to work independently.
Hire, develop, and retain the team.
Partner with brand marketing, DTC and ecommerce, product, retail, and finance, translating launch calendars, retail moments, and brand priorities into the growth plan.
Approve brand fit on creator deals over $10K.

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
Sabbatical leave: 4 weeks after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
In-person and virtual events, including happy hours, team-building events, and parties
Free products from the company’s family of brands
SoHo office amenities, including bagels on Wednesdays, lunch on Thursdays, and stocked kitchens with snacks, coffee, and drinks