Growth Marketing Lead

Bluefish AI • New York, NY

11h

About The Position

Bluefish is hiring a Growth Marketing Lead to build and own its demand generation engine and marketing technology stack. The role leads the strategy, execution, and optimization of multichannel campaigns that drive pipeline and revenue, combining creative campaign development with marketing operations and analytics. The Lead owns marketing technology and programs across email, paid media, SEO, AEO, ABM, and other channels, and is responsible for measuring performance through attribution models, forecasts, and dashboards.

The position partners with Sales, Revenue Operations, Product, and creative and technical collaborators to align campaigns with pipeline goals, develop the lead lifecycle, and improve website conversion and lead generation. Bluefish is a globally distributed team building an AI marketing platform for brands. Its business operations are based in New York City, and its engineering team is based in Berlin.

Requirements

• 8–10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup.
• 5+ years of hands-on HubSpot experience, including marketing automation, workflows, and reporting.
• Ability to measure and report on marketing performance across channels, including attribution, forecasting, and ROI analysis.
• Strong grasp of campaign analytics, A/B testing, and conversion optimization.
• Experience implementing and optimizing campaigns across owned and paid channels.
• Working knowledge of SEO best practices and familiarity with the evolving GEO landscape and AI search visibility.
• Experience owning or contributing to website strategy with a conversion and lead-generation focus.
• Experience with audience segmentation and CRM/database management.
• Ability to own multiple projects simultaneously in a fast-moving environment.
• Clear communication skills and ability to translate complex data into actionable insights for stakeholders.

Responsibilities

• Own end-to-end campaign planning and execution, from strategy and timelines to asset coordination and deployment across email, paid media, social, web, and events.
• Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot.
• Define, track, and report on MQLs, CPL, pipeline contribution, and ROI, using performance insights to improve campaigns.
• Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization.
• Lead list segmentation, audience building, and database hygiene to improve targeting and personalization.
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms, including audience targeting, creative testing, and budget management.
• Build and optimize landing pages, coordinating copy, design, and development.
• Own SEO and GEO strategy to improve discoverability in traditional search and AI-powered platforms, including ChatGPT, Perplexity, and Google AI.
• Manage the website as a lead-generation tool, owning conversion rate optimization, landing-page strategy, A/B testing, and collaboration with design and development to improve performance.
• Partner with Sales, Revenue Operations, and Product to align campaigns with pipeline goals and develop the lead lifecycle.
• Troubleshoot campaign and website issues.

Benefits

• Opportunity to join an early-stage startup building in AI.
• Opportunity to tackle challenging problems and disrupt the legacy mar-tech industry.
• Immediate ownership and impact as part of an experienced, high-performing team.
• Potential for career growth as the business scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed