Growth Marketing Lead

Made In Cookware • Austin, TX

18h • Hybrid

About The Position

Made In is hiring a growth marketer to own outcomes across paid media, measurement, and revenue-driving CRM, working directly with the Head of Growth on an eight-figure annual budget. This is a hands-on generalist role requiring deep expertise in Google and Meta advertising, strong measurement judgment, and the ability to use AI and light scripting to improve marketing operations.

The role covers paid search and social strategy and execution, pacing and forecasting, incrementality testing, creative and audience planning, emerging-channel experiments, CRM collaboration, sale events and product launches, and agency and platform-partner management. The successful candidate will run weekly media strategy reviews, explain performance clearly to leadership, and help build internal tools and automation.

The position is based at Made In’s South Austin headquarters, with the team in the office Monday through Thursday and the option to work remotely on Fridays. Exceptional remote candidates in US Central or Eastern time will also be considered.

Requirements

• Five to eight or more years of performance or growth marketing experience, mostly at DTC e-commerce brands.
• Deep, recent, hands-on experience with Google Ads and Meta Ads Manager, including the ability to build campaigns personally.
• Working fluency in Klaviyo or a similar email service provider.
• Measurement literacy beyond last-click attribution, including attribution windows, view-through measurement, geo holdouts and marketing mix modeling.
• Strong analytical skills and advanced Google Sheets skills.
• Daily practical use of AI tools, with an example of something built or automated.
• Clear written communication; Slack updates and documents should be able to stand in for meetings.
• Comfort being the most senior channel expert in the room while also doing hands-on execution.
• Director candidates should have experience owning a seven- or eight-figure budget and a P&L-level number.

Nice To Haves

• Experience with SMS platforms such as Attentive or Postscript.
• SQL, BigQuery or experience with a business intelligence tool.
• Buying experience in CTV, audio, AppLovin or direct mail.
• Experience in a premium or considered-purchase category such as home, kitchen or durable goods.
• Experience running BFCM for a brand with significant seasonality.
• Comfort with Python, Apps Script or AI coding tools.

Responsibilities

• Own hands-on strategy and execution across Google Ads Search, Shopping, Performance Max, Demand Gen and YouTube, and Meta prospecting and retargeting, including account structure, bidding, budgets, feeds and creative inputs.
• Track daily pacing against forecasts and plans; provide month-to-date and year-over-year performance reads and explain what changed and why.
• Run the weekly media strategy meeting and provide a scorecard trusted by leadership.
• Design and interpret geo holdouts and lift tests, work with the marketing mix modeling partner, and reconcile platform ROAS, GA4 and incrementality to inform budget decisions.
• Plan paid social around audience reach and saturation; partner with creative strategists on briefs and identify creative fatigue.
• Run phase-gated tests on TikTok, AppLovin, CTV, audio and direct mail, with explicit scale, hold and kill rules.
• Work with the retention team and agency in Klaviyo and Attentive on audiences, suppression, send economics and sale-event calendars.
• Plan and execute major sale events and product launches, including forecasting, budget ramps, pre-flight checks, launch-day monitoring and post-mortems.
• Manage agencies and platform representatives against clear briefs and scorecards, and challenge proposals when the math does not support them.
• Use AI tools and light scripting to automate reporting, QA, bulk uploads and analysis, and help shape internal tools.
• Within the first 30 days, own the weekly pacing read and explain its details; within 60 days, ship a structural Google or Meta change with a pre-registered success metric and a channel test with a written verdict; within 90 days, run a sale event or launch end to end and take day-to-day channel decisions off the Head of Growth’s plate.

Benefits

• Competitive salary.
• 401k.
• Healthcare benefits, including fertility and family-building care, mental health therapy and telemedicine virtual health access.
• HSA and FSA plans.
• Free and discounted cookware.
• Flexible time off.
• Onsite studio kitchen in the office.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed