Growth Marketing Lead

Deploy•San Francisco, CA

About The Position

Deploy is seeking an experienced Growth Marketing Lead to own and scale its nascent Growth Marketing function. Reporting directly to the VP of Marketing and collaborating with the executive team, this role sets acquisition strategy while also building and optimizing campaigns directly. It begins as an individual-contributor position, with an expectation that the lead will hire and manage a team of one to two growth marketing specialists by the end of the first year. The role focuses on growth campaigns across paid and organic channels, experimentation, creative performance, analytics, budget and ROI management, and communicating results and recommendations to internal stakeholders. Deploy is an AI infrastructure company with more than 250 employees across offices in San Francisco, Seattle, New York, and Delhi. The company describes itself as a fast-growing AI startup where employees can have a direct impact on its development.

Requirements

At least 4 years of experience generating demand for technology products or services, ideally in B2B or enterprise.
Expertise using channels such as Google Ads, LinkedIn, GDN, SEO/content marketing, email, and in-product marketing, and tools such as SEMrush, Moz, and GSC to move prospects through the buying journey and generate revenue.
Deep understanding of tracking and attribution, including Google Analytics and GTM, and strong analytical skills to develop actionable insights from complex data.
Mastery of hypothesis-guided optimization and A/B testing best practices, with the ability to build and prioritize an ideas pipeline against finite resources.
Good design sense and experience partnering with internal and external creative partners on asset development.
Ability to work autonomously with sound judgment in a self-serve, ambiguous environment, build stakeholder relationships, and ensure program success.
Bias toward speed and understanding of the opportunity costs of over-documenting and over-engineering campaigns in a fast-paced, high-growth startup environment.
Excellent verbal and written communication skills, with the ability to influence at all levels and adapt to the audience and context.

Nice To Haves

Technical background building machine learning models, experience marketing AI products, or a passion for AI technology.
Experience with website CMS, landing page, and personalization platforms.
Advanced reporting capabilities using Tableau, Google Data Studio, or similar tools.
Design and media-editing skills using Figma, Adobe Suite, or Canva.

Responsibilities

Own the strategy, development, and optimization of paid and organic growth marketing campaigns to generate awareness and high-quality leads.
Collaborate with internal partners, including product, sales, and design, and external advertising representatives to align strategies, tactics, and goals.
Build and manage a continuous experimentation pipeline across audiences, creative, landing pages, and channels.
Work with design to apply channel best practices and use experience and competitive research to inform creative approaches.
Measure and report campaign performance against internally set targets and competitor benchmarks where available; derive quantitative and qualitative insights and share them with internal teams.
Set OKRs and conduct quarterly and annual business reviews with executive stakeholders.
Report on program budget and ROI, and build business cases for additional investment when new growth opportunities are identified and validated.
Maintain awareness of industry best practices for data maintenance and handling as they relate to the role.
Follow policies and procedures for protecting information assets, and report actual or suspected security or policy violations to an appropriate authority.
Hire and lead a team of one to two growth marketing specialists by the end of the first year.