Consumer Marketing - Growth Lead

Intuition Robotics•San Francisco, CA

About The Position

Intuition Robotics is seeking a consumer marketing growth lead to support the rapid expansion of its direct-to-consumer offerings in the US. The role is part of the DTC team and reports directly to the Chief Strategy Officer. The position owns user acquisition, growth, creative, and content for ElliQ’s direct-to-consumer channel, combining creative storytelling, data-driven decision-making, and execution to increase awareness, acquisition, and user retention. The Growth Lead will own and optimize paid acquisition channels, create targeted nurture campaigns, and collaborate across teams to improve user journeys. The role involves shaping consumer growth strategy for a Physical AI company whose ElliQ AI companion robot is designed to support healthier aging, reduce loneliness, and help older adults live independently.

Requirements

At least 3–5 years of experience in consumer marketing, growth, or user acquisition, with proven expertise in consumer electronics or subscription business models.
A data-driven mindset and expertise in A/B testing, analytics, and performance tracking.
Ability to generate bold creative ideas and execute them efficiently.
Experience working with media-buying and campaign agencies, managing ad buys, and optimizing ROI and performance across Meta, Google, TikTok, and OpenAI.
Passion for helping people, especially older adults, and a customer-first mentality.
Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid ads.
Proficiency in CRM and marketing automation tools, such as Klaviyo, Shopify, Looker, and Google Analytics.
Ability to manage complex projects effectively across cross-functional teams.
Self-starter with a proactive approach and eagerness to learn and improve.
Strong analytical skills, storytelling ability, empathy for users, and experience in user acquisition, ad buys, and agency relationship management.
Ability to work in a fast-paced, high-growth environment and move between strategy and execution.

Responsibilities

Drive full-stack execution across multiple domains to achieve revenue targets for the DTC business.
Develop and execute ElliQ’s multi-channel growth strategy to drive awareness, lead generation, and user acquisition.
Identify and use effective channels across paid media, email, influencers, social, print, audio, TV, and communities, continually testing and optimizing reach, engagement, and ROI.
Oversee media buying and budget allocation, refining advertising efforts to improve conversion rates.
Create and optimize content and messaging for paid ads, websites, landing pages, newsletters, social media, email, and affiliate channels.
Implement automated lifecycle marketing campaigns tailored to user behavior and engagement.
Build and manage marketing analytics and reporting to support data-driven decisions.
Collaborate with product and customer success teams to align growth initiatives and improve user experience.
Monitor industry trends, test new channels, and apply best practices to improve performance.
Manage cross-functional projects and keep multiple workstreams aligned.